In this episode, we dive into the daily grind of prospecting, nurturing, and closing deals with powerful insights gathered from the Grow Group Conference 2025. Discover actionable wisdom from industry leaders, proven strategies to boost your sales pipeline, and the mindset shifts needed to close more deals every day. Tune in and learn how to master the art of consistent growth!

In this episode, you will learn:

• Insights from the Grow Group 2025 conference, including valuable networking and educational experiences.
• The concept of "Every day I prospect, nurture, and close" as a daily business practice.
• Strategies for effective prospecting in everyday situations.
• The significance of nurturing relationships with clients and peers through regular check-ins.
• The importance of closing deals and following up with potential clients.
• Tips on managing urgent tasks versus important tasks in business.
• The value of building rapport and trust with clients to foster long-term relationshi
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Join us on this episode of Fullerton Unfiltered as we dive into our strategic roadmap for 2025. Discover how targeted investments in advanced equipment, exceptional executive talent, and cutting-edge software are set to drive operational excellence and fuel our business growth.

In this episode, you will learn:

• Discussion on the importance of networking and learning from industry leaders.
• Overview of Brian's business goals for 2025, including growth strategies and investments.
• Details on specific investments planned for the upcoming spring season, including:
  • Branding and signage updates for the business.
  • Acquisition of a new dump trailer to improve efficiency.
  • Purchase of a Bobcat tractor for landscaping tasks.
  • Replacement of an aging truck to maintain a professional fleet appearance.
  • Plans for leasing a Ford F-450XL dump truck for increased hauling capacity.
  • Investment in a sidewalk machine to enhance snow removal operations.
  • Consideration of a wheel loader for larg
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When the storm hits, will your snow operation hold up—or fall apart? In this episode, we break down the five biggest failure points in commercial snow removal: equipment breakdowns, staffing shortages, inefficient routes, material shortages, and poor client communication. Learn how to stress test your operation before the first snowfall, so you can avoid costly downtime, keep customers happy, and dominate the winter season. Don’t wait for a blizzard to expose your weak spots—get ahead of the game now!

In this episode, you will learn:

• Understanding the concept of stress testing your business operations.
• Lessons learned from handling significant snowfall and its impact on business.
• Importance of identifying and addressing operational inefficiencies.
• Strategies for managing equipment failures and having contingencies in place.
• Tips for staffing during high-demand periods, including cross-training employees.
• Insights on optimizing routes and logistics for snow removal.
• Discu
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In this episode, we dive into the power of website audits and how they can transform your online presence. At Branded Bull, Adam & Lauren help businesses optimize their sites for maximum visibility, user experience, and conversions. Learn the key elements of a high-performing website, common mistakes that hurt your rankings, and the best practices to ensure your site dominates in your industry. Whether you're struggling with SEO, slow load times, or poor engagement, this episode will give you the tools to make your website work for you—not against you!

In this episode, you will learn:

• Importance of having a professional website for your business
• Best practices for website design and layout
• Key elements to include on your website: logo, services, contact information, and call-to-action buttons
• The significance of SEO (Search Engine Optimization) and how it affects website visibility
• Tips for creating a Google Business Profile to enhance local search results
• The value of pr
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Join us as we chat with Kris Kiser of OPEI about Equip Expo, the biggest trade show in the industry! Discover why this event is a game-changer for lawn care and landscaping pros, what to expect, and how attending can take your business to the next level. Don’t miss this inside look at the must-attend event of the year!

In this episode, you will learn:

• Overview of the Equip Expo, including its history and significance in the green industry.
• Insights into the growth and success of the Equip Expo over the years.
• Details about the event's structure, including networking opportunities, educational sessions, and entertainment.
• Tips for first-time attendees on how to maximize their experience at the expo.
• The importance of planning ahead for travel, accommodations, and event participation.
• Discussion on the latest trends and innovations in the outdoor power equipment industry.
• Challenges facing landscapers in 2025, including labor availability and economic factors.
• The value o
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In this episode, we sit down with Ryan Markewich of Creative Roots Landscaping to talk about the power of building a winning team. Learn how to attract, develop, and lead the right people—and take them with you to the top. Whether you're growing a landscaping business or any company, these insights will help you create a culture of success.

In this episode, you will learn:

• The importance of building a top-performing team in business.
• Strategies to attract, develop, and lead the right people.
• Insights on cultivating a winning culture within a company.
• The benefits of open book management and transparency in business operations.
• How to create buy-in from team members for better engagement and performance.
• The significance of involving employees in the financial aspects of the business.
• The role of servant leadership in fostering a collaborative work environment.
• Understanding the value of equity and profit-sharing in motivating employees.
• The impact of a strong company c
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In this episode, I share key insights from my talk at the LMN Mastermind event in Toronto, diving into powerful branding and SEO strategies that will elevate your business and web presence. Learn how to position your company for success, attract the right audience, and dominate your industry online. Tune in for actionable tips to take your brand to the next level!

In this episode, you will learn:

• Insights on the importance of marketing and branding for landscaping businesses.
• Understanding the role of branding in differentiating your company from competitors.
• Tips for evaluating and improving your current marketing strategies.
• The significance of having a cohesive and consistent brand presence across all platforms.
• Strategies for attracting the right clientele through effective branding and marketing.
• The impact of a professional online presence, including the necessity of a well-designed website.
• Real-life case study discussing challenges in attracting commercial client
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In this episode, we dive into the power of investing in marketing this spring with a holistic approach. From digital ads to grassroots efforts, we’ll explore how to create a well-rounded strategy that maximizes your reach, builds brand awareness, and drives real results for your business. Don't miss these key insights to grow your customer base and make this season your most profitable yet!

In this episode, you will learn:

• Overview of marketing strategies for 2025 in the lawn and landscaping business.
• Importance of a holistic approach to marketing and advertising.
• Effective use of postcards as a marketing tool for both residential and commercial clients.
• The significance of consistent marketing efforts throughout the year, not just during peak seasons.
• Strategies for evaluating the effectiveness of different marketing channels (e.g., asking new customers how they heard about the business).
• Insights on yard signs as a cost-effective marketing method.
• The value of vehicle
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In this episode, we dive into the keys to building a thriving company culture and establishing clear, high standards that drive success. Learn actionable strategies to inspire your team, foster collaboration, and create an organization where everyone thrives. Whether you're leading a small business or a growing company, this episode is packed with tips to elevate your workplace culture and standards.

In this episode, you will learn:

• Understanding the concept of culture in a business setting and its importance.
• The relationship between leadership and organizational culture.
• How culture is defined as "the way it is" within an organization.
• The impact of personal behavior and standards on company culture.
• The significance of setting high standards and expectations for team members.
• Examples of how small actions can influence the overall culture of a business.
• The importance of accountability and teamwork in maintaining a positive culture.
• Strategies for improving culture t
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In this episode, we explore innovative, non-mainstream strategies to secure commercial lawn care contracts and boost sales. From creative networking to unique value propositions, learn how to stand out, build strong client relationships, and grow your business in unexpected ways.

In this episode, you will learn:

• Insights on acquiring new commercial and HOA accounts for business growth.
• Practical strategies for generating leads and securing new sales.
• Discussion on the importance of team members and leading indicators in business performance.
• Tips on effective communication and follow-up with potential clients.
• The significance of quick response times in securing contracts and building relationships.
• Insights into budgeting and financial planning for the upcoming year.
• The role of marketing and digital assets in attracting new customers.
• Future plans for expanding services and increasing sales revenue.

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