Entrepreneurship Unfiltered: Success Stories and Strategies

Today we catch up with Blake Albertson and Caleb Auman post-LAL 2023! We had a fun fireside chat sharing some takeaways about the conference and funny stories from the weekend.

In this episode, you will learn:

• Highlights from Lawntrepreneur Academy Live 2023, insight on the community at the event, and the impact of the conference on attendees' businesses
• Brian's, Caleb's, and Blake's personal experiences and takeaways from the conference, including the importance of seeking out a salesperson/designer, implementing accountability measures, and making changes in their companies
• Insights into the mindset and preparation for speakers at the conference, including feelings of responsibility, anxiety, and excitement
• The importance of creating an environment for success and growth, as well as the role of planning and orchestration in creating that environment

Resources Mentioned In The Episode:

• The B&B Lawn Care Pod...

The Importance of Being a Quality Product Business

Today, we're dispelling a common sales guru myth that goes something like this: sales and marketing trumps product. The statement "we're a sales and marketing company that sells a product" versus a product-focused business that lets the sales and marketing take care of itself because the product is that damn good.

In this episode, you will learn:

• The importance of having a great product or service in addition to sales and marketing

• The need for a balance between sales and marketing and product quality

• Examples of successful companies that prioritize product quality

• The danger of focusing solely on sales and marketing without a strong product or service

• The importance of delivering on promises and providing a world-class product or service

• The role of talent and product quality in attracting customers and growing a business

• The limitations of relying solely on sales and marketing for success

• Th

  ...

In a recent episode of the Fullerton Unfiltered podcast, a group of young entrepreneurs, Asher, Ben, Owen, and Nick gathered at the Junior Hype House to discuss all things equipment-related in the landscaping industry. The conversation revolved around their current equipment setups, future equipment plans, and the importance of having the right tools for the job. This blog post will delve into the insights shared by these young professionals and explore the significance of investing in the right equipment for business growth.

The Importance of Equipment in the Landscaping Industry

The members of the Junior Hype House emphasized the crucial role that equipment plays in the success of their landscaping businesses. From mini excavators and skid steers to articulated loaders and dump trucks, each piece of equipment serves a specific purpose and contributes to the efficiency and productivity of their operations. They highlighted the need for equipment that is versatile, reliable, and capa...

Learning from Young Entrepreneurs: A Fresh Perspective

In this episode of the Fullerton Unfiltered podcast, host Brian Fullerton kicks off the week with a special episode featuring the Junior Hype House. The Junior Hype House is sponsored by Lawntrepreneur Academy and consists of a group of young entrepreneurs who have achieved remarkable success in their businesses. Brian shares how these teenagers are generating impressive revenue and invites listeners to learn from their experiences. Tune in to hear more about their journeys and the valuable insights they have to offer.

In this episode, you will learn:

• Insights on the benefits and drawbacks of specific equipment, such as mini excavators, skid steers, and articulated loaders
• Considerations for choosing the right equipment for specific job requirements, such as size, maneuverability, and versatility
• Importance of dealer support and accessibility in equipment purchasing decisions
• Plans for future equipment acquisitions, in
...

Secret's Out, Here's How To Price Fall Cleanups...

Today, we're discussing leaf cleanup strategies and how to best price this popular service! There's good money to be made in leaves IF you do it properly!

In this episode, you will learn: 

• How leaf cleanup can generate great revenue for your business in a short amount of time
• How I price leaf cleanups
• The importance of giving a price range for cleanups and what variables to take into account when pricing
• Wet vs dry leaves and other variables that can impact your bottom line
• Knowing your worth and charging accordingly 
• What's better, small jobs or big jobs
• The importance of a day rate minimum when it comes to commercial clients

Resources Mentioned In The Episode:

• Lawntrepreneur Academy LIVE ticket sales coming to a close soon! Monday, November 6th will be the LAST DAY to purchase tickets, so don't wait!
• Brian's Lawn Maintenance YouTube Channel
• Brian's Leaf Clean Up Videos on YouTube
• Get Brian's Free Newsletter
...

Reviews, Voicemails, and Web Presence...

Today, we're sharing some helpful tips on how to best capitalize on the fall transition period. Topics like gaining customer reviews, updating voicemails, and working on your web presence are a few items we wanted to discuss today.

In this episode, you will learn: 

• Brian kicks off the episode by updating everyone on what's new in the Fullerton household
• The importance of Google Reviews and the positive impact they can have on your business
• That updating your voicemail is crucial! Keep it relevant to the season and your services.
• The importance of a working phone. Ever called a company only be hung up on because their automation doesn't work? Make sure your systems are working!
• As winter approaches the days are getting shorter, so it's important to make the most of the hours you have left when you get home

Want To Listen To More Episodes About Google Reviews?

• Ep 437. A GREAT Way To Grow Your Business (Google Reviews!)
• Ep 533....

In the world of lawn care, as with any other industry, we often find ourselves standing at crossroads, faced with choices that can be unsettling, intimidating, and downright terrifying. These are the moments that put us to the test, challenging our resolve and determination. Yet, it's essential to recognize that the choice that scares us the most can also be the choice that pushes us to profound growth.Running a successful lawn care business involves numerous decisions, from expanding your services and clientele to investing in new equipment and technology. These decisions, especially the pivotal ones that push us out of our comfort zones, can evoke feelings of anxiety and doubt. But remember, it's precisely these moments of discomfort that have the potential to propel your business to new heights.

When you face the choice that scares you, you're essentially stepping into uncharted territory, where innovation, resilience, and personal growth await. It's in these moments that we discov...

People, Process, and Product...

Today, we’re joined by Sean Cain, CEO of Morton Buildings. Listen in as Sean shares about their incredible company and organization that constructs post-frame buildings, including our new shop!

In this episode, you will learn:

• Where Sean started and how he climbed the ladder to CEO of Morton Buildings
• What Morton Buildings is all about and their approach to post frame building 
• What sets Morton Buildings apart as a one stop shop for their customers
• The proper or preferred terminology when it come to "pole barns"
• Why Sean says "People, Process, and Product" makes Morton Buildings unique
• The importance of a great team, and why it's so important to Morton Buildings

 Links Mentioned In The Episode:

• Lawntrepreneur Academy LIVE ticket sales coming to a close soon! November 6th will be the LAST DAY to purchase tickets, so don't wait!

Today we’re hanging with the Kress folks, sharing this episode that we recorded live from their booth at Equip Expo 2023! Listen in as Tony shares about the technology and battery equipment offering from Kress that is changing the way companies do business.

In this episode, you will learn:

• What Kress is doing different that sets them apart
• What a CyberPack Battery is
• How much money you could save if you transitioned to Kress battery powered equipment
• What Kress offers for a free trial
• The number of new products Kress has coming to market this year

Resources Mentioned In The Episode:

• Kress 
• What's NEW At Kress EQUIP EXPO 2023! ► 25 NEW Products!
• MUDDY Wet Fall Season BEGINS! ► KRESS Drop IN! ► Tractus Tire UPDATE!

 Links Mentioned In The Episode:

• Lawntrepreneur Academy LIVE ticket sales coming to a close soon! November 6th will be the LAST DAY to purchase tickets, so don't wait!

EQUIP Expo Highlights

On today's show, Liz and Brian break down their Equip Expo 2023 trip and share the highlights of the fun adventure to Louisville, KY. They had a blast bringing their camper down and having their kids and Grandmas in tow. This is a trip they look forward to every year and it was so great for them to meet so many people and hang out with their friends.

In this episode, you will learn:

• Brian & Liz give house and barn updates including a big change they made to the barn, but it was well worth it in the end. They also finally decided on the right white for the house, listen to hear their selection. 
• The Fullertons share their thoughts on the new rules for Equip Expo and how it impacted their time this year.
• There will be a cry room at LAL this year for all the mamas bringing their infants, so they won't have to miss a beat.
• That Equip Expo is a true trade show, whereas LAL is a business conference.
• Brian & Liz share what it was like bringing their camper
...