Today, we're discussing how hard work alone isn't a recipe for success, and if you'd like to accomplish big goals in 2024, you'll need to actively strategize on how to get there.

In this episode, you will learn:

• The importance of having a strategy for achieving goals in 2024
• The analogy of the Bugatti and Ferrari to illustrate the need for more than just hard work to achieve success
• Encouragement to set realistic goals and develop a strategy to accomplish them
• The significance of planning and thinking differently to grow beyond being an owner-operator
• The importance of quantifying growth and making decisions based on strategy
• Reminder to do an autopsy of 2023 to analyze what worked and what didn't
• The importance of being realistic in goal setting and seeking advice from those who have achieved success

Want To Listen To More Episodes On Goal Setting?

• Ep 529. Unyielding Resolve: The Warrior Within
• Ep 434. Sprint To The Finish Line!
• Ep 335. Goal Vs Growth Mindset Re...

Today, we're sitting down with Christian Lefley, owner of Windwood Property Services, who shares his tips for mastering branding and social media. Christian has built a great landscaping company in the greater Grand Rapids, MI, area and shares his unique style and approach to create lasting impressions on his prospective customers.

In this episode, you will learn:

• The benefits of having a strong social media presence
• How to use social media to showcase your work and attract customers
• The value of before and after photos and time-lapse videos in the landscaping industry
• The ease and convenience of using smartphones for content creation
• Dealing with haters and negative comments on social media

Want To Listen To More Episodes On Branding?

• Ep 490. Rebranding & Focused On The Future!
• Ep 340. A Pillar In The Community & Why Good Branding Matters - w/ Jeremy Knecht Of JJ Grounds
• Ep 285. $1.5 Million Dollar Lawn & Landscaping Business While Being Debt Free! Interview w/ Al...

Today, we're sharing an excerpt from our recent live Zoom webinar, where 40+ attendees discussed bidding and pricing work. It was a great conversation, and I wanted to share a portion of that as a tease to join the LINK group! The insights we shared on this one-and-a-half-hour call were incredibly beneficial, so we invite you guys to check out LINK today to help you grow your company.

In this episode, you will learn:

• Explanation of the Lawntrepreneur Academy LINK Membership and its benefits

• Importance of networking and community in entrepreneurship

• Discussion on the value of joining a community and sharing ideas

• Announcement of upcoming events and guest experts in the membership

• Insights on bidding and pricing for HOA and commercial contracts

• Importance of upselling landscaping services to increase profit margins

• Examples of challenges and experiences in dealing with HOAs and commercial clients

• Strategies for maintaining communication and r

  ...

Today, Liz joins me again on the show to discuss our growth with Brian's Lawn Maintenance and the conversation about scaling a larger company. Along the way, we tried to answer a few submitted questions about how we pay our guys, which hopefully helps you as you grow your business.

In this episode, you will learn:

• The need for soul searching and decision-making regarding the future direction of Brian's Lawn Maintenance

• The importance of having a strong team and building a healthy company culture

• The consideration of rebranding and the potential impact on the company's identity

• The benefits of attending industry events and learning from successful entrepreneurs like Mark Bradley

• The implementation of policies and procedures to prepare for future growth and expansion

• The discussion of payroll, salary, and hourly rates for employees

• The potential for bonus and incentive structures to motivate and reward employees

• The importance of closing the

  ...

Today, we're joined by Sam Rankin of Etch Outdoor, who is sharing his company's progress over the last 7 months with us! We were there earlier this spring for a company shop tour, and since then, the company has grown by an additional million dollars in revenue; how cool is that?

In this episode, you will learn:

• Sam Rankin shares his experience and insights on scaling a business
• The importance of recognizing that the owner is both the problem and the solution in a business
• The need to focus on leadership and growth rather than getting caught up in day-to-day operations
• The challenges of managing cash flow and the impact on the balance sheet
• The importance of finding the right people and creating a strong team
• The struggle of balancing personal and business finances
• Updates on the construction of Etch's new facility
• The value of social media and expanding online presence
• The significance of accountability and the role it plays in success
• The importance of margin and cr
...

Today, the guys compare and contrast different business models at the first-ever Teen Hype House down at Equip Expo. The conversations are about trucks, snow equipment, tractors, and so much more that turn the gears about the possibilities for your business.

In this episode, you will learn:

• Differences in lawn care practices between the North and South
• The impact of climate on lawn care seasons
• Strategies for generating income during the winter months
• The benefits of seasonal contracts in the lawn care industry
• The profitability of offering lawn care applications and the importance of knowledge about chemicals
• The effectiveness of Google reviews and Instagram for marketing lawn care businesses
• The equipment and setup for leaf cleanups, including leaf loaders and trailers
• Pricing strategies for leaf cleanups and curbside pickup services
• The advantages of having a dedicated mow crew and transitioning to a landscaping-focused business
• The importance of updating photos an
...

Today we are joined by Michael Newland from The Propane Education & Research Council, sharing with us about their revolution in powering equipment. If you’re looking for alternative ways to power your equipment, we encourage you to take a strong look at propane to power your fleet.
Learn more at https://propane.com/

In this episode, you will learn:

• Discussion about the role of the Propane Education and Research Council (PERC) in safety training and consumer education
• Explanation of how propane can be used to power lawn equipment
• Mention of the environmental benefits of propane compared to gasoline, diesel, and battery options
• Consideration of the cost and affordability of propane compared to other fuel sources
• Discussion of the challenges and benefits of using propane for lawn equipment
• Mention of the potential for propane to be a more cost-effective alternative to upgrading electrical systems for battery-powered equipment
• Highlighting the importance of considering propan
...

At Lawntrepreneur Academy Live we were treated to a wealth of wisdom from some standout speakers, including Sam Gembel, the owner and founder of Atlas Outdoor. Sam dished out the kind of truths that might sting a bit but are exactly what we need to hear to push our businesses forward. One golden nugget he dropped? The importance of working on your business, not just in it.

Sam cut to the chase, highlighting the real need to evaluate where your time as the business owner is truly going. If you're stuck in the weeds, spending too much time on tasks like mowing that distract you from steering the ship or handling crucial back-office stuff, it's time to reassess. His advice? Calculate the cost of replacing those time-sucking tasks and just do it. Every hour spent mowing is an hour you could be using to scale up your business, focusing on the bigger picture.

Remember that Fullerton Unfiltered episode 93 titled "Be A Quitter - Changing Your Paradigm About Success"? If not, it's worth a lis...

Today, we’re joined by returning guest and friend of the show, Jeremiah Jennings, owner of Growing Green Landscapes out of Birmingham, AL. Jeremiah provides us a business update from 2023, takeaways from our live event (LAL 2023!), and his “don’t” list for his business in 2024.

In this episode, you will learn:

• The importance of working on your business versus in your business
• The realization that delegation is necessary for business growth
• The impact of being tied down in the field on the vision and growth of the business
• The need to build a team and create a strong company culture
• The value of implementing systems and processes to streamline operations
• The importance of technology and utilizing tools like iPads or iPhones for efficiency
• The need to market, sell, and produce revenue for business success.

Want To Listen To More Episodes With Jeremiah Jennings of Growing Green Landscapes?

• Ep 475. The Power of Great Work Ethic and Maximizing Your Spring Rush
• Ep 470. ...