In this episode, we dive into strategies for securing lucrative commercial contracts for your lawn care and snow removal business. Learn how to identify decision-makers, craft irresistible proposals, and eliminate bottlenecks in your closing process to win clients faster and more effectively.

In this episode, you will learn:

• Tips for handling snow contracts, including the sales process and client expectations.
• Strategies for upselling additional services like salting to clients who initially want plow-only services.
• The importance of setting deadlines for contract agreements to secure snow accounts.
• How to effectively communicate with clients about contract terms and pricing.
• The significance of follow-up emails to confirm receipt of quotes and invoices.
• The value of having templates for emails and contracts to streamline communication and processes.
• Encouragement to engage with local businesses for potential snow removal opportunities.

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In this episode, we dive into the art of scaling your lawn care business the smart way—by focusing on your budget. Learn how to create a budget-driven growth plan, track the right numbers, and make informed financial decisions that drive sustainable success. Whether you’re just starting out or looking to expand, this blueprint will help you grow with confidence and clarity.

In this episode, you will learn:

• The importance of having a supportive community as an entrepreneur.
• The significance of accurate budgeting and job costing in business operations.
• A comparison between LMN and Jobber, highlighting their respective strengths and weaknesses.
• The necessity of understanding your numbers to ensure profitability and effective business management.
• The impact of employee costs and the importance of hiring the right team members.
• Strategies for scaling a business and the importance of data-driven decision-making.
• The role of software tools in managing budgets, estimates, and...

Discover how lawn renovation can become your next big profit driver. In this episode, we dive into the tools, techniques, and strategies to turn this niche service into a thriving revenue stream for your lawn care business.

In this episode, you will learn:

• Overview of lawn renovation, specifically focusing on top dressing and soil treatment.
• Chris's journey from banking to starting his lawn care business, Today and Tomorrow Turf.
• Insights into the growth of Chris's business over the past two seasons.
• Explanation of the niche market for lawn renovation and the services offered.
• Details on the process of top dressing, including aeration and soil treatment.
• Equipment used for top dressing, including Earth and Turf spreaders.
• Discussion on the importance of soil health and nutrient management for lawn care.
• Pricing strategies for lawn renovation services, including cost per square foot.
• Tips for mixing compost and sand for top dressing.
• Workflow for completing lawn renovation jobs,...

In this episode, we dive into the risks of relying solely on word-of-mouth marketing to grow your business. While referrals are powerful, depending exclusively on them can limit your reach, slow growth, and make your business vulnerable during quiet seasons. We’ll explore why diversifying your marketing strategy is essential, how to create a balanced approach that includes digital marketing, networking, and community engagement, and the steps to future-proof your business. Don’t leave your success to chance—learn how to take control of your growth.

In this episode, you will learn:

• Understanding the misconception that word of mouth marketing is the best form of marketing.
• The limitations of relying solely on word of mouth for business growth.
• Key reasons why word of mouth marketing may not be effective:
  • Limited reach compared to digital advertising and social media.
  • Uncontrollable messaging and potential for negative feedback.
  • Slow growth due to reliance on...

Today, we're joined by Adam Fullerton of Branded Bull, who shares their best tips and expert advice on how to grow your marketing, branding, and SEO. Adam and his partner Lauren have over 40 years of experience helping brands position themselves as market leaders and dominate on the web. Check out all the services Branded Bull offers at www.BrandedBull.com. Thanks again to Mark Bradley and the LMN team for letting us participate and serve the industry with these fantastic mastermind sessions!

In this episode, you will learn:

• Insights from the Boston Mastermind session on marketing, branding, and SEO.
• The importance of having a professional-looking brand and online presence.
• How branding influences customer perception and reputation.
• Strategies for creating a cohesive and consistent brand image across all platforms.
• The significance of first impressions, including logo design and website aesthetics.
• Case studies showcasing successful branding transformations in the landscaping...

While 2024 was a year of massive wins and accomplishments, it's also been the most challenging year of our entire life. There's been highs, lows, good times, and even bad times, but this year will still be one for the history books! Liz and I discuss many fun stories and wins along the way while also sharing a sneak peek at some of our goals for 2025.

In this episode, you will learn:

• Overview of the challenges and successes faced in 2024 for Brian's Lawn Maintenance.
• Insights into the personal and professional growth experienced throughout the year.
• Discussion on the completion of their new home and barn, including the emotional and logistical challenges involved.
• Highlights of significant business investments, such as new trucks and trailers, and their impact on operations.
• The importance of community and support from their team and social media followers.
• Plans for 2025, including goals for revenue growth, hiring, and expanding services.
• Personal updates, including the...

In this episode, we dive into the timeless lesson behind the saying "Rome wasn’t built in a day" and what it means for entrepreneurs building their businesses. Just like the Roman Empire, successful businesses are built step by step, brick by brick. We'll explore why patience, persistence, and consistency are essential in your journey, and how focusing on small, daily wins can lead to monumental success. If you’re feeling frustrated by slow progress, tune in to learn how to embrace the process and trust that your empire is in the making.

In this episode, you will learn:

• Understanding the concept that significant achievements take time, encapsulated in the phrase "Rome wasn't built in a day."
• Insights on how to stay motivated and not get discouraged when progress in business and personal life seems slow.
• The importance of having a long-term vision and strategy for both personal and business growth.
• Real-life examples of the host's journey in building his businesses and...

In this episode, we dive into strategies for maximizing your accounts receivable during the winter season. Learn how snow plowing and ice management services can become a steady revenue stream, tips for pricing, invoicing, and building lasting client relationships that carry your business through the colder months and beyond.

In this episode, you will learn:

• Insights from a recent dinner with Sam and Brandi Gembel, including personal and business growth stories.
• The importance of building relationships and networking within the industry.
• An overview of the company's current snow and salt service operations, including financial performance.
• Discussion on the transition to bringing salt services in-house and its impact on profitability.
• Breakdown of recent accounts receivables and cash flow management strategies.
• Tips for effective billing practices during the winter season to avoid surprises.
• Upcoming guest appearances and events, including a special guest LINK live stream with...

In this episode, we dive into the 2025 growth strategy for Brian's Lawn Maintenance, outlining our ambitious goals for expansion and how we plan to enhance our operations. From streamlining processes and upgrading equipment to improving customer experience and team efficiency, we’ll break down the areas we’re targeting for improvement. Join us as we discuss what’s on the horizon and how we’re setting the stage for another successful year in the lawn care industry!

In this episode, you will learn:

• Insights on the current state of Brian's Lawn Maintenance, including ongoing projects and seasonal work.
• Strategies for growth in 2025, including hiring plans and operational improvements.
• The importance of having a remote office person to manage accounts payable and receivable.
• Plans for a website refresh and enhanced online presence through professional videography.
• Development of a core training program for new hires using Greenius.
• Establishing a solid sales...

Today we're hearing a short excerpt from Joseph Policastro of Cycle CPA and the mastermind session in Boston, Massachusetts. Listen as Joseph talks about the importance of good bookkeeping and having a strong financial foundation to work with as you grow your company to the larger revenue levels.

In this episode, you will learn:

• The importance of having a solid bookkeeping and accounting team for your business.
• How to evaluate your current financial situation and identify areas for improvement.
• Key financial metrics to monitor, including cash flow management, balance sheets, and profit and loss statements.
• The role of a fractional CPA and CFO in helping businesses grow and manage their finances.
• Strategies for setting up effective financial reporting and benchmarking against industry standards.
• Insights on labor efficiency and overhead costs in the green industry.
• The significance of understanding your company's financial health and making informed managerial decisions.
• Tips for...