Forging Mental Toughness

Mar 30, 2023

Being a business owner means putting yourself out there. That can be scary no matter the capacity. You don’t have to have hundreds of thousands of subscribers or followers for it to be terrifying. You put yourself out there when you put your time, energy, and heart into mowing a lawn; that’s a scary thing. To continue putting ourselves out there we need to choose to build up our mental toughness. Being mentally tough doesn’t mean being mean or rude to others. It simply means that you don’t let others’ negativity get to you. I wish it was as easy as waking up one day and deciding to be tough, but it’s not that simple. It takes time to grow confidence in yourself and understand your worth as a business owner. 

Imposter syndrome is a very real thing and it causes your mental toughness to take a hit. Imposter syndrome is believing that you are not good enough to be in the position you are. Who are you to be owning a business? How could you...

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When Should You Go Full Time In Your Lawn Care Business?

Mar 28, 2023

When should you go full time in your lawn care business? The question everyone wants the answer to…

Unfortunately, there may never be the perfect time, but I have some tips that’ll set you up for success.

First, let me tell you a bit about my experience going from part time to full time.

When I first started mowing lawns on the side I was working for TruGreen. I would work from 6AM to 3PM for True Green and then spend the rest of the day until about 9PM at night mowing lawns for myself. As you may have heard in my podcasts or in my book, Zero to $100K, I had what I like to call my "Baywatch moment." I was working for TruGreen and across the way I saw a mowing crew and they had all the qualities that I longed for in my day to day life. Right then and there I knew I had to get into the lawn care industry for myself.

Now, my journey from part time to full time was less than ideal. When spring rolled around I went into work for TruGreen and when I got there they were...

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Top 8 Rookie Mistakes That New Business Owners Make

Mar 23, 2023

When running your own business there is plenty of opportunity for success!

There’s also plenty of opportunities to make mistakes.

Mistakes are what help us to learn and grow in our business. I am going to share the top 8 rookie mistakes I made in hopes to help you avoid them.

In no particular order:

#1 Having NO Service Plans OR Have Too Many Service Plans.

Personally, I only offer one service plan and that’s my sweet spot, but some companies may have three different offerings and that’s fine! You just don’t want to get bogged down in every customer having a different plan because that can become absolute chaos to keep track of.

#2 Don’t Let Your Customers Control YOUR Schedule.

I like to schedule solid routes for Monday, Tuesday, and Wednesday. I leave Thursday, and Friday as buffer days in case of rain or breakdowns. I also ensure to tell the customer that we mow every 6 to 8 days because routes can shift days depending on rain or breakdowns. I do not...

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Who Are You Listening To?

Mar 21, 2023

In this day and age there are hundreds of thousands, maybe even millions of resources. Whether it be podcasts, YouTube videos, books, audiobooks, Facebook groups, online courses, the list goes on and on. With so much content out in the world, it's hard to know what to listen to. You need to be mindful of the content you are taking in, otherwise the content can take over you.

Let’s take a step back, why do we listen or take in content in the first place?

Well, entrepreneurship is lonely, it’s not like we are in some corporate office and can get advice from the person in the cubicle next to us. It’s easy to feel like you are on an island of your own and no one understands what you're going through. Although, it may feel that way sometimes, it simply isn’t true. That’s why there are SO many resources out there.

If you’re an entrepreneur, who are you listening to? Who is providing you with the support, inspiration, motivation, and education you need...

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Add A Little Sizzle To Your Summer! What's New July Newsletter!

Jul 05, 2020

Add A Little Sizzle To Your Summer!

Summer is heating up and the workload is bigger than ever, and that's where the new Kujo Yardwear boots come into play! These brand new boots with a safety toe are NOW AVAILABLE exclusively at!

The same great quality built into the Kujo Yardwear lawn care shoes is evident in these brand new boots designed for the serious landscaping pro!

Get yours today at and use our promo code Brians10 to save 10% off AND receive Free Shipping!
*Sizes run a little small, consider ordering a half size up!*

Adding Fuel To The Fire!

Two New Incredible Training Programs Designed To Help You GROW - Now Available At Lawntrepreneur Academy!

If you're looking to grow your business and pour gas on the fire as we go into...

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It's Finally Here! Podcast Update Fullerton Unfiltered!

Apr 05, 2020
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It's Finally Here!

I am extremely excited to announce that we just published our NEW podcast this weekend, titled "Fullerton Unfiltered"! So many of you guys have been patiently waiting for the debut of the show, and I am excited to say it's now available on all podcast platforms!

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The Fullerton Unfiltered podcast is going to be a completely different experience unlike anything else we've done before. This is going to be raw and unedited, straight forward business conversations and advice designed to help you guys grow your business and your life

Check out the Podcast here on iTunes or search "Fullerton Unfiltered" on your favorite podcasting platform today!

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Can I ask a HUGE favor?!

If you guys want to do us a huge solid and help us promote and share the...

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New Partners And A New Way To Connect! *Podcast Coming Soon!*

Mar 01, 2020
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Less Than 31 Days Til' Spring!

The temperatures are starting to warm up across the country, and spring is just around the corner! With so many new partnerships and announcements going on we had to send a quick update to get you the full scoop!

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If you guys want to step up your marketing efforts and learn more about postcard and direct marketing, this new partnership is for you! Join is THIS TUESDAY for a FREE webinar on SendJim at 8:30pm (EST)! Learn how to get access to the entire SendJim system at a reduced price and learn how to seriously grow your route density, get NEW customers, and strengthen customer relationships.

Register for the free LIVE webinar with Brian and the SendJim team here!

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You Guys Asked For It!

Just about a week...

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A Downloadable Commercial Contract Designed To Empower Your Lawn Care Business!

Jan 02, 2020

Hey it's Brian,

Wanted to take a quick minute and welcome you guys into the new year and wish you all an exciting and prosperous 2020! I can't believe how fast 2019 went by. It feels like just a few days ago we were slinging mulch and enjoying summer!

That being said, I hope you guys are hitting the ground running with your business in 2020 and have set out to crush it this year and take things to the next level!

2 New Programs To Help You Grow!

Most of you guys have seen a few sneak peeks in the last week or so of 2 brand new additions to, but if you haven't, here's the exciting updates:

Lawntrepreneur Academy LIVE 2019 Recording Now Available!

If you guys wanted to get access to the information from one of the most exciting events that took place in 2019, now is your chance. The full video recording of Lawntrepreneur Academy LIVE 2019 has now been made available online here.

There's over 6 hours of content now available...

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Why Presenting Your Best Image to Clients Old and New is So Important

Feb 20, 2019

We know our job isn't the cleanest one to be in - after all, we're in an industry where getting dirty is part and parcel for the job.

But that doesn't mean we don't need to present a clean and professional image for our customers, whether they're long-term existing or brand new ones.

Think about it - is a customer more likely to hire a business that presents itself with a good image, from trucks, to clothes, etc, or someone who makes a poor first impression?

We have a short amount of time to make a good impression, and the more professional we look, the more likely it is to present a business that a customer would be happy to use.

Hope this video helps, guys, and here's to a great season!

Brian Fullerton

Brian's Lawn Maintenance

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What's The Best Octane For Hand Held Equipment? What About Ethanol?

Feb 20, 2019

A lot of people recently asked me a great question about 2 stroke mix, and 2 stroke fuel. Specifically, "What is the best octane or fuel mixture for our handheld equipment?"

I know a lot of new folks are getting into the industry today, and there is also a lot of confusion about what fuel we should all be using. Now I am not an engineer by any means, but I know someone who could provide some technical answers.

Jason Wilk is with ECHO, and he is one of their main guys as a product manager. Him and I spent a lot of time talking over the last 18 months, discussing little technical questions about topics just like this.

I wanted to get Jason on the phone and get a solid, concise, and easy-to-understand answer, about what's the best suggested fuel for us to be using on our 2 stroke equipment.

Hope you guys enjoyed Jason and I’s discussion on the difference between 87, 89, 93, and even a few tips about Ethanol and what to look out for!

Brian Fullerton

Brian's Lawn Maintenance

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