Tired of saying, “I just can’t find good workers anymore”? In this episode, I share 3 proven strategies to hire better, keep your best people, and build a team culture that actually works. Whether you're in landscaping or any small business, this is your playbook for leadership and retention in 2025.

In this episode, you will learn:

• Effective strategies for recruiting and retaining talent in the lawn and landscaping industry.
• The importance of clearly communicating your company's vision and job expectations to potential hires.
• How to create compelling job descriptions using tools like ChatGPT or AI.
• The significance of valuing and appreciating employees to enhance retention.
• Understanding the costs associated with employee turnover and the importance of investing in your team.
• The role of accountability and clear expectations in employee satisfaction and performance.
• Building a strong company culture and its impact on employee engagement and retention.
• The importance of
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We’re kicking off spring with a shop tour of West Michigan Grounds Services—a landscaping company making serious waves with 7-figure growth! Hear how these guys are scaling fast, building systems, and dominating their market. Sponsored by LMN, Kujo Yardwear, and Ballard Products.

In this episode, you will learn:

• Insights into the journey of starting and growing a landscaping business from scratch.
• The importance of building a strong team and employee retention strategies.
• The balance between commercial and residential work in the landscaping industry.
• The challenges and rewards of operating in a seasonal business, particularly in areas with lake effect snow.
• The significance of reinvesting profits back into the business for growth and sustainability.
• The role of technology and software (like LMN and Yardbook) in streamlining operations and improving efficiency.
• Discussions about the struggles and triumphs of entrepreneurship, including family dynamics and work-life balan
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In this episode, Brian shares the behind-the-scenes journey of rebranding Brian’s Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand.

In this episode, you will learn:

• Understanding the importance of branding and rebranding in business growth.
• Insights into the mindset behind Brian's Lawn Maintenance's brand refresh.
• The significance of having a clear vision and goals for your business.
• Key elements to consider when developing a logo and brand identity.
• The impact of branding on customer perception and business positioning.
• Strategies for transitioning from a residential-focused business to a commercial market.
• The role of customer journey mapping in branding decisions.
• The financial and time investments required for a successful rebranding process.

Want to Listen to More...

We just took delivery of our brand new Bobcat L28 Loader — and in this episode, we're breaking down our first impressions, why we chose this machine, and how we plan to use it in our landscaping business. It's new equipment day, and we couldn’t be more excited!

In this episode, you will learn:

• Introduction to Brian's new equipment purchase: the Bobcat L28.
• Insights into the decision-making process behind investing in new machinery.
• Comparison of the Bobcat L28 with other equipment options, including tractors and mini skids.
• Discussion on the growth of Brian's business and how it influenced the need for new equipment.
• Explanation of the productivity benefits of the Bobcat L28 for landscaping and snow removal.
• Insights into the importance of dealer support and customer service in equipment purchases.
• Tips on evaluating when to buy versus rent equipment based on business needs.
• Overview of the features and capabilities of the Bobcat L28, including attachments and versatili
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The spring rush is here—and it’s wild. In this episode, we dive into the highs and lows of our busiest week, from unexpected client cancellations to the arrival of some game-changing new gear. You're not alone if you're feeling the season's chaos or itching to get back out there. Let’s talk strategy, stress, and the sweet smell of fresh-cut grass on today's show.

In this episode, you will learn:

• Insights into the highs and lows of running a lawn care business during the spring rush.
• Updates on new acquisitions and equipment, including the delivery of a Bobcat loader.
• The importance of documentation and creating Standard Operating Procedures (SOPs) for training and efficiency.
• Strategies for marketing and branding, including the rollout of new logos and vehicle signage.
• Real-life experiences of losing key accounts and the emotional impact of such losses on business owners.
• Tips on managing business growth and expectations during the spring season.
• Encouragement for those
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Ready to stop looking like a “Chuck in a Truck” and start showing up like a legit lawn and landscaping pro? In this podcast, featuring the audio from a recent video on the Brian’s Lawn Maintenance YouTube channel, Brian sharess 10 easy (but game-changing) ways to instantly boost your company’s professional image.

We’re talking everything from ditching that sketchy @gmail email to tightening up your voicemail, truck branding, and even your website. These quick wins will help you stand out from the competition, attract better clients, and make your business look like a million bucks — even if you’re just getting started.

Whether you're mowing your first lawn or scaling past six figures, these timeless tips will have you looking clean, sharp, and hireable as heck. Let’s level up!

In this episode, you will learn:

• Discover 10 actionable strategies to elevate your lawn and landscaping business's professionalism.
• Learn the importance of social media presence and how to maintain co
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In this episode, we dive into The Leanscaper Way—a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working smarter, not harder. Tune in and start optimizing your business today!

In this episode, you will learn:

• Understanding the importance of profit and growth in a lawn and landscaping business.
• How to effectively communicate profit-sharing and wage increases to team members.
• The significance of revenue per hour and how it impacts business growth and employee wages.
• Insights into the nine core wastes that can hinder efficiency and profitability in a landscaping business.
• Strategies for unlocking higher revenue through diversified services beyond basic mowing.
• The role of financial data i
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Today, we're breaking down the top three lawn care setups for your mowers. Whether you're tackling small gated yards, expansive open properties, or anything in between, we've got you covered. Tune in as we break it all down and help you find the perfect setup for your needs!

In this episode, you will learn:

• Overview of the best lawn mower setups for different types of properties.
• Discussion on the advantages of smaller mowers (36-inch and 48-inch) for gated backyards.
• Insights on the benefits of larger zero-turn mowers (60-inch and 72-inch) for wide-open properties.
• Recommendations for starting lawn care businesses, including ideal mower combinations.
• The significance of understanding your customer base and property types when selecting equipment.
• Tips for managing push mowing and its impact on productivity and morale.
• Considerations for upgrading equipment as your business grows.

Want to Listen to More Episodes About Lawn Care Setups?

• Ep 14. Zero Turn Lawn Mower S...

Today, we’re joined by Gerd F. Bauer II, owner of Magna-Matic, to dive deep into the art and science of lawn mower blade sharpening! If you want sharper blades, longer-lasting edges, and better-cut quality, this episode is for you. Gerd shares game-changing tips, industry secrets, and must-know techniques to keep your mower running at peak performance.

In this episode, you will learn:

• Background on Magna-Matic and its history, including the invention of the blade balancer by Gerd's grandfather.
• The importance of blade grinding and sharpening in lawn care and landscaping.
• Understanding the design philosophy behind Magna-Matic products, focusing on dedicated solutions for sharpening lawnmower blades.
• The significance of maintaining sharp blades for quality of cut and overall lawn health.
• Insights into the lifespan of lawnmower blades and the recommended sharpening intervals (8-12 mowing hours).
• The relationship between blade hardness, design, and cutting efficiency.
• Common
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In this episode, we dive into the daily grind of prospecting, nurturing, and closing deals with powerful insights gathered from the Grow Group Conference 2025. Discover actionable wisdom from industry leaders, proven strategies to boost your sales pipeline, and the mindset shifts needed to close more deals every day. Tune in and learn how to master the art of consistent growth!

In this episode, you will learn:

• Insights from the Grow Group 2025 conference, including valuable networking and educational experiences.
• The concept of "Every day I prospect, nurture, and close" as a daily business practice.
• Strategies for effective prospecting in everyday situations.
• The significance of nurturing relationships with clients and peers through regular check-ins.
• The importance of closing deals and following up with potential clients.
• Tips on managing urgent tasks versus important tasks in business.
• The value of building rapport and trust with clients to foster long-term relationshi
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