You won’t believe this one… In today’s episode, I’m sharing the wildest customer complaint we’ve had in recent memory—and what we did to handle it professionally (even when we wanted to lose our minds). From start to finish, this story has twists, lessons, and a few laughs you won't want to miss. Whether you're just starting or you’ve been in business for years, this episode is a masterclass in staying cool under pressure and turning a crazy moment into a learning opportunity.

In this episode, you will learn:

• Insights into managing customer relationships and handling difficult situations in the lawn care business.
• The importance of maintaining professionalism when faced with aggressive or unreasonable customers.
• Strategies for effective communication during conflict resolution, including setting boundaries and remaining calm.
• Real-life examples of customer service challenges and how to navigate them.
• Tips on training employees to handle customer interactions and maintain a
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In this episode, I pull back the curtain and reveal how I’ve been secretly using ChatGPT to streamline my business—everything from email templates and podcast titles to job descriptions and marketing plans. If you’ve ever wondered how AI can actually save you time, make you money, and help you sound smarter (without replacing you), this one’s for you.

Plus, I share some of the exact prompts I’ve used to build systems, scale faster, and stay ahead of the competition. Spoiler: ChatGPT might just be your new secret weapon too.

In this episode, you will learn:

• Understanding the impact of AI, specifically ChatGPT, on the lawn and landscaping industry.
• Insights on how to effectively integrate AI tools into your business operations.
• Tips for using ChatGPT to enhance communication with clients and streamline sales processes.
• Strategies for crafting effective email templates and marketing materials using AI.
• Ideas for developing employee handbooks and safety forms with the help of
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In this powerhouse episode, Brian sits down with Adam Fullerton to unpack the real work behind building a brand, a business, and a lasting legacy. From personal branding to platform-building, they dive deep into why shortcuts don’t create staying power—and how the most successful people earn their influence through consistency, clarity, and grit. If you're tired of gimmicks and looking for the truth about what it takes to grow something meaningful, this one’s for you.

In this episode, you will learn:

• The importance of investing in your web presence and branding for business growth.
• Insights on how to effectively market your business and the foundational elements needed for success.
• The significance of SEO and online visibility in attracting new customers.
• The difference between deserving success and earning it through hard work and strategic planning.
• Real-life examples of successful entrepreneurs, such as Josh Gomez, and the effort they put into building their brands.
• Th
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Ever wondered what it looks like behind the scenes of a landscaping legend? In this exclusive episode, we tour the shop of the man, the myth, the legend—Marty Grunder of Grunder Landscaping Co. Get ready for an in-depth look at how one of the most respected names in the green industry runs a tight, top-tier operation. From shop layout and equipment flow to leadership philosophy and team culture, Marty shares timeless wisdom and tactical insights you can apply to your own business—no matter the size. This episode is a must-listen for any contractor who wants to scale with purpose and lead with excellence.

In this episode, you will learn:

• Insights into the journey of Marty Grunder, who has been in the landscaping business for 41 years.
• The importance of humility and maintaining a grounded perspective in business.
• Strategies for effective leadership and team management, including the significance of internal customer service.
• The role of clarity of purpose in driving business
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Welcome to the second half of Cornell Mack's compelling interview with Brian Fullerton. In this conclusion to "THE HUSTLE BEGINS," Cornell and Brian dive deeper into their conversation about entrepreneurship, resilience, and growth.

If you haven't yet experienced Part 1 where Brian shares his journey through failure, learning, and perseverance, we strongly recommend listening to that episode first to fully appreciate this continuation.

To our regular listeners who have followed Cornell's conversations about hustle, determination, and success—thank you for joining us for this powerful conclusion. Brian's story continues to inspire as he reveals more insights about transforming challenges into opportunities and building a sustainable path forward.

Don't miss this enlightening conclusion that picks up right where Part 1 left off!

In this episode, you will learn:

• The importance of regular blade maintenance and sharpening for lawn care equipment.
• The significance of blade quali
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Get an inside look at how Riley Marvin turned Alpha Landscapes into a $10M juggernaut. From humble beginnings to a dialed-in, high-performance operation, this episode unpacks the systems, strategy, and leadership that built a landscaping dynasty.

In this episode, you will learn:

• Insights into the journey of Riley Marvin, founder of Alpha Landscapes, and his growth from a college student to a successful business owner.
• The importance of networking and building relationships in the commercial landscaping industry.
• Strategies for transitioning from residential to commercial work and the benefits of focusing on new construction landscaping.
• Tips on setting clear expectations with clients to minimize issues and enhance satisfaction.
• The significance of hiring experienced team members to bring credibility and expertise to a young business.
• The role of branding and visibility in attracting clients and establishing a reputation in the industry.
• The challenges and realities of ru
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They say, “you’ve changed,” like it’s a bad thing. But what if that’s exactly the goal? In this episode, I’m sharing how Brian’s Lawn Maintenance isn’t the same business it used to be — and why that’s something to be proud of. The vision has evolved, the goals are bigger, and the standard is higher. This is about growth, maturity, and becoming the kind of person (and business) who can handle the next level. If you’ve ever felt torn between staying the same or stepping into who you’re meant to be — this conversation will hit home.

In this episode, you will learn:

• The importance of personal and professional growth in business.
• How to balance family commitments with business development.
• The significance of having a supportive partner in your entrepreneurial journey.
• Insights on the evolution of leadership and the necessity of change over time.
• The value of surrounding yourself with successful individuals and learning from them.
• Understanding the language of business, includ
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In this episode, we sit down with the founders of Supreme Scapes to uncover how they transformed from a small, scrappy operation into a $2 million revenue machine in just 24 months. Discover how mentorship, relentless attention to detail, and the power of process helped them leapfrog past the competition—and how you can apply the same mindset to scale your own business.

In this episode, you will learn:

• Insights into the journey of Jamie from Supreme Scapes, including his background and how he started in the landscaping industry.
• The importance of building a strong company culture and leadership style.
• Strategies for scaling a landscaping business, including hiring practices and crew management.
• The challenges and benefits of operating a business from a residential property.
• Tips on maximizing efficiency and resources in a growing business.
• The significance of networking and learning from peers in the landscaping community.
• Discussion on innovative equipment and technolog
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We’re sharing the two biggest changes that transformed our cash flow—and they’re total game changers for lawn and landscape businesses. From getting cards on file to charging weekly, these simple systems helped us stop chasing payments, pay crews on time, and scale with confidence. If you’re tired of billing headaches, this episode is for you.

In this episode, you will learn:

• Understanding the importance of having charge cards on file for cash flow management.
• Insights on transitioning from end-of-month billing to weekly charge card processing.
• The benefits of using a CRM like LMN for managing customer payments and invoicing.
• Strategies for effectively communicating payment policies to customers.
• The significance of cash flow in business growth and sustainability.
• Tips for overcoming customer resistance to charge card on file systems.
• The impact of consistent marketing efforts on building trust and credibility with customers.
• The relationship between marketing repetitio
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Today we sit down with LeRoy Mains of Brilliant Borders to hear how he scaled the business, grew revenue fast, and built a facility designed for major growth. Leroy shares key lessons, bold moves, and what it takes to level up in the landscaping industry!

In this episode, you will learn:

• Insights into the evolution of LeRoy Mains' business, Brilliant Borders, over the past 20 years.
• The importance of building a strong team and putting the right people in the right positions for business growth.
• Strategies for creating efficiencies in operations, including onsite fuel and equipment management.
• The significance of leadership versus management and the need for personal growth as a business owner.
• The challenges of transitioning from a hands-on role to a leadership role and the necessity of letting go of control.
• The value of vulnerability and open conversations among business owners to share struggles and successes.
• Tips on how to balance passion for fieldwork with the resp
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