Growth Isn't Always As EZ As It Looks!

Mar 18, 2024

Today, we're joined by Ezra Henritz, owner of EZ Lawn Care in Sussex, Wisconsin, who is sharing his start-up story! Ezra has been in business for just a few seasons but is already projecting to generate half a million in 2024.

In this episode, you will learn:

  • Ezra's background and journey in starting his lawn care business, EZ Lawn Care
  • The challenges and decisions Ezra faced in choosing between pursuing engineering or going full-time in lawn care
  • The growth and expansion of Ezra's business, including the addition of family members to the team
  • Ezra's experience with different equipment brands and his decision to use Scag equipment
  • The importance of reaching out for advice and building a team in the lawn care business
  • Lessons learned and challenges faced in growing a lawn care business, including the importance of tracking key metrics
  • Advice on consistency, perseverance, and learning in the lawn care industry
  • Information on networking and community involvement in the lawn care...
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LMN Launch Party Recap!

Mar 15, 2024

Today, we're sharing the full two-hour live stream with Mark Bradley, CEO of LMN. We shared openly about our transition to LMN software for Brian's Lawn Maintenance. I was really excited about this live stream, as we provided a transparent look under the hood of not only the LMN software but also the opportunities for growth for Brian's Lawn Maintenance.

In this episode, you will learn:

  • The episode features a transparent conversation between Brian Fullerton and Mark Bradley about the LMN software.
  • Mark Bradley shares his background, including his journey from starting a landscaping business to developing the LMN software.
  • The episode emphasizes the importance of having a budget for business success and how LMN can help in budgeting.
  • LMN is described as an operating system for approaching business, focusing on planning, goal-setting, pricing, and packaging work effectively.
  • The episode showcases Brian's budget for his lawn maintenance company, highlighting the forecasted revenue...
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Our Kansas City Missouri Trip!

Mar 13, 2024

Today, we're talking about our recent trip to Kansas City, Missouri, and the fun time we had hanging out with the Kawasaki Engines team. While here, we had many items to tackle, including quotes, calls, and a quick meetup with Blake Albertson of B&B Lawn Care.

In this episode, you will learn:

  • Insights on a recent trip to Kawasaki Motors in Kansas City, Missouri
  • Discussion on the importance of raising rates and accurately pricing work
  • Debrief on the first approved quote using LMN for Brian's Law Maintenance
  • Reminder of the LMN launch party on the Brian's Law Maintenance YouTube channel
  • Reflections on the significance of using proper tools like a torque wrench for maintenance work

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Go Ahead, I'll Wait (Real Talk Numbers)

Mar 11, 2024

Today, we're having a candid conversation and transparent look at what it costs to operate and be profitable in your business. For my company, this has been a guessing game for far too long, and I suspect it may be for your company as well.

In this episode, you will learn: 

  • The importance of knowing your numbers and pricing work correctly
  • The revelation of using budgeting software like LMN to determine profitability
  • Examples of how pricing can impact profitability in a lawn care business
  • The lack of transparency in the industry regarding pricing and profitability
  • The need for real business acumen and candidness in providing business advice
  • Brian's personal experience with onboarding with LMN and the impact on their business
  • The importance of doing the hard work to succeed and grow in business
  • A PSA to stop guessing and making up numbers in business
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Leadership 2.0 & Key Growth Strategies w/ Mark Bradley

Mar 08, 2024

Today we’re sharing a speech Mark Bradley gave at our annual conference at Lawntrepreneur Academy LIVE 2023. Listen in as Mark shares insightful growth strategies and leadership tips on growing a successful landscaping business.

In this episode, you will learn:

  • The importance of having a clear mission statement for your business
  • Setting personal goals before setting business goals
  • Understanding the key metrics in your business and how to measure them
  • Developing systems and accountability to improve efficiency and profitability
  • Creating a culture of accountability and transparency within your team
  • Learning how to replace yourself as a leader and develop your employees
  • Strategies for setting and achieving goals in your business
  • Utilizing metrics to make informed decisions and drive performance improvements
  • Implementing training and career development plans for your employees
  • Leveraging technology and automation to streamline operations and increase profitability
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Updating Our Operating System! (Graduating To LMN!)

Mar 06, 2024

Today, we're discussing our switch to LMN software and the decisions behind making the jump! We'll discuss the evolution of what we've used previously and why we feel LMN will be the best system for us moving forward.

In this episode, you will learn:

  • Brian Fullerton discusses the switch to LMN software for Brian's Lawn Maintenance
  • The evolution of software usage in the lawn and landscaping industry over the years
  • The growth trajectory of Brian's Lawn Maintenance from $70,000 to $375,000 in revenue
  • The importance of having a company budget and understanding financials for growth
  • Insights into the decision-making process behind adopting LMN software
  • The impact of LMN on budgeting, estimating, work scheduling, and workflow
  • The significance of having a predictable and calculable way to measure company growth
  • The role of Mark Bradley and LMN in shaping the thought process and operating system of the business
  • The invitation to a LMN Launch Party with special guest Mark Bradley on...
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6 Explosive Resources To Grow Your Lawn Care Empire!

Mar 04, 2024

Today, we're sharing about six incredible resources coming to you this spring to help you maximize the growth of your lawn care business! Check out our resources at Lawntrepreneur Academy, including the two additional resources with our exclusive LMN Launch Party and LINK+Equip membership bonus!

In this episode, you will learn:

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Green Growth Strategies: How Marketing Shields Your Lawn Care Business Against Recession

Mar 01, 2024

Today, we're joined by Samantha Heald, VP of Corporate Sales at Postcard Mania, discussing marketing during a potential economic recession. Breakout with your business and secure new customers and market share with actionable steps from this conversation with an industry insider!

In this episode, you will learn:

  • Importance of investing in marketing to grow your business
  • Success stories and results from Postcard Mania's marketing campaigns
  • Utilizing free marketing tools like Google Reviews
  • Building a database of potential leads for follow-up
  • Tracking metrics and data to improve marketing strategies
  • The impact of consistent marketing efforts on business growth
  • How to balance investing in new equipment versus marketing
  • Accessing discounted rates and personalized services through Postcard Mania
 Want to Listen to More Episodes on Marketing with Samantha Heald?
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Effective Marketing Strategies & Route Density Unlocked!

Feb 28, 2024

Today, we're sharing two chapters from our best-selling book Zero To $100K, focusing on marketing and route density! These two topics are supercritical this time of the season, and we wanted to give our strategy and insights on how we approach topics each spring.

In this episode, you will learn:

  • Various marketing tactics such as yard signs, flyers, postcards, word of mouth, website, customer referral programs, Facebook ads, vehicle wraps, billboard ads, and supporting local community events
  • Importance of utilizing all marketing strategies simultaneously for best results
  • Tips on cost-effective marketing campaigns and the importance of frequency in marketing
  • Strategies for successful marketing campaigns like timing postcard distribution and using yard signs effectively
  • Importance of vehicle wraps for marketing and establishing credibility
  • Tips on creating a quality website and Google My Business listing for credibility and lead generation
  • Importance of social media marketing on...
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Allow Me To Reintroduce Myself!

Feb 27, 2024

Today, we’re sharing our very first podcast episode, telling the story of how Brian’s Lawn Maintenance came to be! We have a bunch of new listeners already this spring, and with that, we wanted to share with all of you where we came from, where we’re at, and where we’re going.

In this episode, you will learn:

  • The background story of how the Fullerton Unfiltered podcast and Brian's Lawn Maintenance got started
  • Insights into Brian and Liz's journey in their business
  • Details about Brian's early career working at Little Caesars and TruGreen
  • The evolution of Brian's Lawn Maintenance from its humble beginnings to its current state
  • The impact of YouTube on Brian's business and personal life
  • The importance of reinvesting in the business and making smart financial decisions
  • The role of mentorship and coaching in Brian's success
  • The significance of setting goals and making intentional decisions in business and life
  • The value of community support and engagement in...
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