From Solo Mower to Thriving Fleet: The Tayler Schofield Story!

Feb 19, 2024

Today, we're joined by Tayler Schofield, who shares the last 18 months of growth for his lawn and landscaping business. Tayler has had ups and downs just like the rest of us, but has steadily been increasing their revenue year over year.

In this episode, you will learn:

  • Insights on growing a lawn care and landscaping business
  • Experience and challenges of running a lawn care business in Michigan
  • Tips for managing snow plowing operations
  • Strategies for pricing and billing in the lawn care industry
  • Personal growth and maturity as a young entrepreneur
  • Importance of not comparing oneself to others in the industry
  • Advice on staying focused and motivated in the industry
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Box Trucks & Enclosed Trailer Insights

Feb 16, 2024

Today, we're joined by special guest Jeremiah Jennings of the Growing Green podcast as we discuss all things box trucks and enclosed trailers. We share tips and suggestions for buying your first enclosed trailer or box truck and the benefits these equipment setups offer. This is a special two-part episode; the second half can be found on the Growing Green podcast.

In this episode, you will learn:

  • Pros and cons of using box trucks and enclosed trailers for lawn care businesses
  • Benefits of using a box truck for efficiency in mowing operations
  • Importance of branding and marketing with a rolling billboard like a box truck
  • Considerations for equipment maintenance and protection from weather elements
  • Discussion on different business models for equipment ownership and leasing
  • Personal experiences and insights on using box trucks and enclosed trailers in lawn care operations
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Brian & Liz 3.0!

Feb 14, 2024

Today, I'm joined by my beautiful wifey, Liz Fullerton, as we discuss what it looks like as we grow into the next iteration of ourselves. We've had to grow both personally and professionally as we strive to go to the next level, we share what that looks like for us in this season of life.

In this episode, you will learn:

  • Brian & Liz discuss their recent experiences and travels
  • They talk about the challenges and joys of building a custom home
  • They share their goals and ambitions for growing their business
  • Brian & Liz discuss the importance of consistency and perseverance in achieving success
  • They reflect on their personal growth and the lessons they have learned
  • The discuss the upcoming spring rush and the preparations they are making
  • They talk about the importance of teamwork and supporting their employees
  • They discuss the challenges of balancing work and personal life
  • Brian & Liz express their gratitude for their current achievements and their excitement for what lies
  • ...
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Poolside Chat & Casual Hang Session

Feb 12, 2024

Today, we're hanging out with Caleb Auman and Jeremiah Jennings as we talk poolside late Sunday Superbowl evening. This episode went all over the place, which is what you'd expect as buddies hanging out while relaxing on a family vacation.

In this episode, you will learn:

  • Discussion about the progress of Brian's barn construction project
  • Excitement about getting a forklift for the barn
  • Conversation about being prepared for emergencies and the importance of first aid training
  • Discussion about the value of documenting and preserving memories through photos and videos
  • Mention of the evolution of technology and the impact on photography and music sharing
  • Mention of the potential future advancements in technology and the possibilities for preserving and sharing memories
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The 4 Windows Of Your Life

Feb 12, 2024

 Today, we're joined by Adam Fullerton, owner of Branded Bull Inc., as we have a fun, upbeat conversation about all things marketing and branding. We share how "doing it yourself" can be one of the most expensive phrases in the English language and why you should consult an expert as you grow in your business.

In this episode, you will learn:

  • Discussion about the importance of investing in branding, websites, and graphic design
  • Importance of asking for help and seeking expert advice
  • Explanation of the Johari window model and its relevance to personal and business growth
  • Reminder to do thorough research before choosing a website or branding service provider
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Welcome To Fullerton Unfiltered! (New Here?!)

Feb 07, 2024

Today, we're giving a 30-minute lay-of-the-land speech about who we are as Brian Fullerton and Brian's Lawn Maintenance! We wanted to share our ecosystem of resources with you and help get the tools and resources into your hands that you need to grow a successful lawn care business.

In this episode, you will learn:

  • Introduction to the Fullerton Unfiltered podcast and its purpose
  • Overview of the different content resources available to help grow a lawn and landscaping business
  • Introduction to Brian Fullerton and his background in the industry
  • Overview of the content resources available:
    • "Zero to 100K" book
    • Lawntrepreneur Academy
    • Fullerton Unfiltered podcast
    • Link Membership 
  • Mention of Brian's plans to grow Brian's Lawn Maintenance into a larger company
  • Appreciation for the support and encouragement from listeners and followers

Resources Mentioned In The Episode:

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Overcoming FEAR in Your Lawn Care Business Journey

Feb 06, 2024

In the world of entrepreneurship, one skill stands out as the cornerstone of success – the ability to embrace the unknown. It's easy to be overwhelmed by all of uncertainties that come with building your own venture, but true entrepreneurs understand that the fear of not knowing should never be a roadblock; instead, it's an invitation to explore, learn, and innovate.

Entrepreneurship as a Skillset:

1. Adaptability: Entrepreneurs thrive in environments that are ever-changing. The ability to adapt to new trends, technologies, and market dynamics is a key skill. Instead of fearing the unknown, entrepreneurs see it as an opportunity to pivot, evolve, and stay ahead of the curve.

2. Resilience: Building a business involves facing setbacks and challenges. Entrepreneurs develop resilience, bouncing back from failures with a newfound determination. Rather than letting the fear of failure paralyze them, they use it as a stepping stone towards success.

3. Continuous Learning: The world of ...

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Light Bulbs Going Off! The 80/15/5 Rule w/ Sam Gembel! [LAL 2023 Speech!]

Feb 05, 2024

Today, we're joined by Sam Gembel, owner of Atlas Outdoor, as we share his inspiring speech from Lawntrepreneur Academy LIVE 2023. Sam was one of the most impactful speakers at this year's conference, a crowd favorite, as he shared key insights on how they scaled their company Atlas Outdoors to $10m in just 10 years. Write down these key steps Sam had to take to work "on" the business and not just "in" the company on his quest for growth.

In this episode, you will learn:

  • The importance of working on your business, not just in your business
  • The 80-15-5 principle and how it applies to employees
  • The need to hire and delegate tasks to others
  • The concept of a daily to-don't list and what it entails
  • The significance of paying yourself first and understanding your financials
  • The challenges of leading oneself and the need for commitment and follow-through
  • The importance of letting go of control and making progress instead of excuses
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Cash, Financing & GROWTH In 2024!

Feb 02, 2024

Today, we're joined by Blake Albertson, Owner of B&B Lawn Care, who is sharing with us his story about personal and business finances and how things have evolved over the years. We discuss debt, leasing, financing, growth, and what that means as you approach your business finances.

In this episode, you will learn:

  • The importance of cash flow management in business
  • The benefits of reinvesting profits into your business
  • The difference between personal finance and business finance
  • The challenges of managing finances as a growing business
  • The impact of societal perceptions on financial success
  • The importance of financial education in schools
  • The role of confidence and experience in financial decision-making
  • The value of having cash on hand for business growth and opportunities
  • The potential pitfalls of overspending and borrowing too much money
  • The significance of understanding and managing taxes in business
  • The importance of treating finances differently as a business ow
  • ...
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Sales Today, Sales Tomorrow & Building Reputation

Jan 31, 2024

Today, we're joined by Blake Albertson, owner of B&B Lawn Care out of KC, Missouri! Blake shares his story about getting started in social media and the growth he's had growing a larger company these last few years.

In this episode, you will learn:

  • The importance of being prepared for the upcoming season and getting the necessary equipment and team in place.
  • The importance of reputation and building a strong presence in the community.
  • The value of passion and dedication in business and how it can attract customers.
  • The importance of marketing and branding in growing a business.
  • The value of long-term marketing and the impact it can have on potential customers.
  • The benefits of being active in the community and participating in local events and sponsorships.
  • The value of consistency in marketing and staying visible to potential customers.
  • The importance of doing quality work and serving customers at the highest level.
  • The value of word-of-mouth referrals and how they can
  • ...
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