Crafting Community Connections: Navigating the Importance of Attending Equip Expo & LAL 2023!

Oct 02, 2023

Do It For The Right Reasons And Be Intentional...

Today, we're sharing the importance and reason behind getting around Equip Expo and LAL 2023 as must-attend events. These events are different, but both have fundamental reasons to attend. If you want to grow your company and network, consider both as a non-negotiable this fall.

In this episode, you will learn:

  • The excitement and chaos that this month holds
  • What you can look forward to at EQUIP
  • Where I'll be on Tuesday... here's a hint: Did you know Mike Andes had a conference?
  • How we are able to attend EQUIP as a company
  • Where you can meet me on Wednesday at EQUIP at 2pm
  • Why ENERGIZE is a don't miss event at EQUIP Expo
  • What makes LAL so special
  • What speakers you can look froward to hearing from at LAL 2023
  • How to make the most of LAL and what it's really for

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7 Reasons Why Accountability Is Essential For Business Growth

Sep 28, 2023

As a lawn care business owner, you understand the importance of nurturing healthy, vibrant lawns. Well, just like those lush landscapes, your business requires careful attention and nurturing to thrive and grow. One crucial element that often separates successful lawn care businesses from the rest is accountability.

Accountability is not just a buzzword; it's a fundamental principle that can make or break your business. Here's why being serious about accountability is essential for the growth of your lawn care enterprise:

Improved Decision-Making: Accountability encourages you and your team to make well-informed decisions. By setting clear goals and holding everyone responsible for their roles, you can streamline operations and make strategic choices that drive growth.

Efficient Resource Allocation: Accountability helps you allocate resources more efficiently. Whether it's budgeting for new equipment, hiring additional staff, or investing in marketing, a culture of accountability ...

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How to Thrive in the Sunshine State: Florida Lawn Care - Turning Up the Heat!

Sep 27, 2023

Owner-Operator Business Projected To Generate $250k This Year...

Today, Ricky Rodriguez of Ricky's Pro Lawn Service joins us from beautiful, sunny Longwood Florida. Listen in as Ricky took his business from a mere side hustle to make ends meet to a thriving owner-operator business projected to generate $250k in revenue this year.

In this episode, you will learn:

  • How Ricky's Pro Lawn Service came to be and the journey that got Ricky to where he is today.
  • The evolution of equipment used in both Ricky's and Brian's businesses.
  • Ricky's takeaways and lessons he has learned from Brian and others in the social media world. 
  • What the bread and butter of Ricky's business is since he works down in Florida. 
  • Where he hopes to take his company in the future. 

Want To Listen To More Episodes With Florida Business Owners?

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2 Simple Questions That Lead To Organizational Growth

Sep 25, 2023

These TWO Questions Will Help You Grow Your Lawn Care Business...

Today, we're sharing two critical questions one can ask themselves to grow an organization. They're both profoundly simple yet provide insight into how you grow your team.

In this episode, you will learn:

  • The 2 questions you need to ask yourself to grow your business
  • Steps you can take to work yourself out of a job
  • The 3 core tenets of a good CEO

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Acquiring Business & DOUBLING Their Growth! Strueder Lawn Co!

Sep 22, 2023

Blessed With A Deal To Double His Business Almost Overnight!

Zach Strueder of Strueder Lawn Co. joins us today, sharing their recent acquisition and rapid company growth. Zach has done a great job keeping his ears open for opportunities and has been blessed with a deal to double his business almost overnight.

In this episode, you will learn:

  • How Strueder Lawn Co. came to be
  • The ins and outs of Zach's acquisition and different paths people take when acquiring companies
  • Zach & Brian's thoughts on Scag vs. Exmark
  • The importance of networking
  • The role "knowing your numbers" played in Zach's business growth

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It's Not Always A Highlight Reel

Sep 21, 2023

It's easy to look at the perfect Instagram posts, the shiny equipment, the beautiful before and after shots, and imagine that life as a green industry business owner is a breeze. However, as those of you in the industry know, running a lawn care business is far from being a constant "highlight reel." Let’s peel back the layers of the business to reveal the often overlooked challenges and the tremendous efforts that go into making those lawns look picture-perfect.

The Seasonal Rollercoaster
One thing we understand all too well is the seasonality of our work. In some regions, the growing season is short, which means income potential can be limited. During the off-season, some might find themselves struggling to cover expenses, or having to come up with other service offerings to sustain their business. It can be a financial juggling act that isn't always apparent in the “highlight reel.”

Weather Woes
Mother Nature has a knack for throwing curveballs our way. While clients may expect a pe...

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He's 3rd Gen In Lawn & Landscaping! TerraCare Lawn Mgmt!

Sep 20, 2023

Building a Business and Attending College Full Time, How Does He Do It?

Today, we're joined by Johnny Ranieri out of Ottawa, Canada, sharing his incredible start-up story in the green industry. Johnny decided to start his own lawn care business separate from his dad and grandpa and is off to the races with almost 100 accounts in just 2 years.

In this episode, you will learn:

  • Johnny's story of starting TerraCare Lawn Management
  • His growth story to over 100 weekly lawns
  • Why he decided to start his own business
  • How he manages his time owning a business and attending college full time to study business management
  • What he plans to do in the winter 
  • Johnny and Brian discuss which is better, small or large properties

Resources Mentioned In The Episode

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5 Ways To Build A Positive Reputation

Sep 19, 2023

Building and maintaining a positive reputation is a vital asset to your business. Reputations can make or break your business. Whether you are a seasoned lawntrepreneur or just starting out, your reputation is your currency. It’s the trust you build with your clients, the backbone of your marketing efforts, and the foundation upon which your success is built. Building a good reputation can take some time, and once it’s built, it can be torn down in a second. So let’s do everything we can to understand the importance of a positive reputation and the steps we can take to cultivate and maintain that reputation.

Why Your Reputation Matters

  1. Trust is Everything: Trust is the cornerstone of any successful business, and in the lawn care industry, it's paramount. Clients are inviting you onto their property, often when they're not home, which requires an exceptional level of trust. A solid reputation helps build that trust.
  2. Word-of-Mouth Marketing: Positive experiences lead to glowing re
  3. ...
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How To Price Snow PROFITABLY in 2023

Sep 18, 2023

Ever Wonder How To Price Snow Removal? My 4 Step Formula For Pricing Snow Work

This show is about how we price snow plowing & salting to have a profitable business during winter. We discuss the 4 quadrants to bid on and how we handle per-pricing versus flat-rate monthly billing.

In this episode, you will learn:

  • My 4 step formula to plow pricing
  • The ins and outs of pricing
  • The importance of understanding clients' needs
  • Some tough love to encourage you to use your resources!
  • Understanding scope of work and what's beyond the scope

Resources Mentioned In The Episode

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The Plow Right Story & How They Tripled Their Production!

Sep 15, 2023

Everything You Need To Know About Plow Right Marking Stakes

Today we're joined by Matt Mcintosh, owner of Clippers Landscaping Supply in Livonia, Michigan, sharing about Plow Right marking stakes! Matt and his team have grown a very successful operation and tripled their productivity with their invention and snow staking system.

In this episode, you will learn:

  • Who Plow Right is and where the business came from
  • What people used for plow stakes back in the day
  • All that a Plow Right Kit has to offer
  • About Plow Right's growth
  • How and when to use marking stakes

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