Today, we're joined by the host of the Green Industry Podcast, Mr. Paul Jamison, as he discusses the release of his newest book, How To Build a Thriving Lawn Care Business. Paul is a friend of the podcast, and anytime we can get him on to give us a pulse on the industry, you know we're going to take that opportunity. Enjoy!

In this episode, you will learn:

• Paul shares his background story of starting a lawn care business and struggling financially in the beginning.
• The episode discusses Paul's new book titled "How to Build a Thriving Lawn Care Business: Smart Strategies to Achieve Maximum Profits"
• Paul talks about the process of writing the book and the importance of identifying your ideal customer.
• The book includes an interactive worksheet to help readers identify their ideal customer.
• Brian and Paul emphasize the significance of understanding your target clientele and how it can impact the success of your business.
• The episode highlights the impact Paul has had on Bria
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Today, we're joined by Brian and Kim Kazak, owners of Landforms and Landforms Environmental in Canton, MI. Brian and Kim have been in business for over 20 years and bring a wealth of knowledge and encouragement to the green industry. In this interview, Brian and Kim share candidly about how they're attempting to elevate the industry and their team so that everyone can win big around them.

In this episode, you will learn:

• The episode features an interview with Brian and Kim Kazak, owners of Landforms Inc.
• Brian and Kim share their journey of starting and growing their landscaping business over the past 20 years.
• They discuss the intentional branding and marketing strategies they have implemented in their business.
• Kim talks about her role in the business, supporting Brian and managing the family dynamics.
• The importance of family, relationships, and balancing work and personal life is highlighted.
• Brian emphasizes the value of spending time with family and maintaining stro
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Today, we're going to be sharing about what our experience has been like building our custom pole barn and what the final cost was to complete the project. It's been a lengthy and expensive process, but we're thrilled with how things turned out. I hope this information helps you understand the building process and the investment it takes to build a barn like this.

In this episode, you will learn:

• The cost breakdown of building a Morton Buildings pole barn
• Details on the process of building a pole barn
• Tips and insights for building a barn or building
• Personal experience and lessons learned from the building process
• Challenges faced during the construction process
• Importance of due diligence in zoning and permits
• Recommendations for finding a reputable builder
• Costs associated with land grading, architecture plans, and staking
• Dealing with change orders and unexpected expenses
• Handling pesky neighbors and potential conflicts during construction
• Total cost breakdown fo
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Today, we're discussing what it's like to own a business and the challenges of being an entrepreneur. Whether the struggle is going well or not, the reality is that it's all part of the journey and part of the ride. For some, it might feel like an eternity, and for some, it will be the longest eight seconds of their lives.

In this episode, you will learn:

• The importance of focusing on the bigger picture in business
• The analogy of riding a bull for eight seconds as a metaphor for running a successful business
• The significance of not getting caught up in the details and staying focused on the end goal
• The idea of facing challenges and setbacks in business as part of the journey
• Encouragement to persevere, not give up, and keep pushing forward in business
• The message of learning from others who have achieved success and using their experiences as motivation
• The reminder that entrepreneurship is tough, but with determination and resilience, success is achievable

Want to L...

Today, we're joined by Ken Deemer, co-founder of Local Roots, a landscaping company based in beautiful Pittsburgh, Pennsylvania. In the last decade, Ken Deemer and his co-founder Patrick Murray have built Local Roots to an incredible eight-million dollar business and have made a lasting impression on both their clientele and community with their stunning landscapes and designs.

In this episode, you will learn:

• The evolution of Local Roots Landscaping, from its humble beginnings to its current success
• The importance of focus, hiring, systematizing, and delegating in the growth of a business
• The significance of mission, values, and core vision in guiding business decisions
• The transition from being driven by shiny object syndrome to intentional growth and alignment with personal goals
• The role of the business as a tool to architect the life one wants to have
• The passion for working in the green industry and building a team aligned with a common vision
• The challenges and re
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Today, we're joined by Kris Kiser, president of OPEI, sharing a sneak peek about Equip Expo 2024! Kris is excited to share the latest and greatest of the industry's largest trade show held annually in Louisville, Kentucky!

In this episode, you will learn:

• Learn about the Equip Expo and its significance in the green industry
• Understand the role of OPEI in supporting equipment manufacturers and suppliers
• Discover the networking opportunities and social events at the Equip Expo
• Gain insights on how to improve your business and network with industry professionals
• Find out about the various educational tracks and certifications available at the Expo
• Get tips on planning ahead for the Expo, including booking hotels and making reservations
• Hear about the personal experiences and favorite aspects of the Expo

Want to Listen to More Episodes on Equip Expo?

• Ep 580. Equip Expo Recap! An Exhilarating Week Of Adventures!
• Ep 574. Navigating Equip Expo: 5 Pro Tips for Maximizing ...

Today, we're joined by Jeff Joiner, author of Say It Like It Matters When It Matters, who is a professional motivational speaker and storyteller. Jeff blessed us with an appearance on our LINK monthly livestream, where he talked about leadership, selling skills, working with difficult people, and so much more. If you didn't get a chance to check out this entire webinar live, I encourage you to get access to it by joining LINK and hearing the rest of this powerful webinar and replay.

In this episode, you will learn:

• The importance of personal interaction in business
• How to differentiate your business from competitors
• Anecdotal examples of successful business strategies
• Strategies for effective communication with employees
• The significance of recognizing and praising employees for their efforts

Want to Listen to More Episodes with LINK Replays?

• Ep 660. Better SEO, Building Backlinks, & Website Audits!
• Ep 653. Bidding & Estimating Exclusive Replay From LINK Live
• Ep 61...

Today, we're joined by Antonio Diaz of the Diaz Group, a Chicago, IL-based company disrupting the commercial site maintenance industry. The size and scale of this company are truly unique, including the type of work they take on and the problems they solve. Listen in as Antonio describes the team's work ethic and mindset to excel in what they do to be one of the largest companies in the world.

In this episode, you will learn:

• The Diaz Group's journey from its inception in 2007 to becoming a major player in the landscaping industry
• The importance of great people in the success of the Diaz Group
• The Diaz Group's plans to become a $100 million company by 2030 and expand nationally
• The unique service offerings of the Diaz Group, focusing on total site maintenance and management
• The cultural emphasis on hard work, learning from mistakes, and being transparent within the Diaz Group
• The Diaz Group's open-door policy for visitors and potential partners

Want to Listen to More S...

Today, we're joined by Jackson Renegar, owner of Renegar Brothers in Wilmington, NC. Jackson and his team manage over 120 properties and have made a name for themselves with their attention to detail and commitment to excellence in maintenance and landscaping.

In this episode, you will learn:

• Jackson Renegar shares his journey of starting Renegar Brothers Law and Landscape at the age of 19 in Wilmington, North Carolina.
• Jackson discusses how he got started in the green industry at the age of 14 and his progression to starting his own business during the COVID-19 pandemic.
• Discussion about equipment, including Scag mowers, Stihl handheld equipment, and trucks for hauling.
• Insights into the pricing strategies for services like mulching and pine straw installation in North Carolina.
• Discussion on the importance of stable cash flow and billing practices in the lawn care industry.
• Advice from Jackson on the importance of hustling, starting a business at a young age, and making
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Today, we're sharing the latest and greatest with our lawn care business and answering the questions we've received lately from social media. This episode is recorded live as I travel to Pennsylvania and give you guys a live roadshow update!

In this episode, you will learn:

• Insights on managing a busy lawn care and landscaping business during the spring rush
• Discussion on implementing double cut fees for lawn mowing services
• How to register for the Equip Expo in Louisville, Kentucky
• Mention of the new Ballard chute blockers and Equipment Defender racks
• Details on the new trailer setup and equipment purchases
• Overview of the importance of offering comprehensive services like lawn maintenance and fertilization
• Personal update on planning and designing landscaping for Brian's own property

Want to Listen to More Update Episodes?

• Ep 646. March Accountability Growth Update!
• Ep 552. MEGA UPDATE! LAL 2023, EQUIP, SNOW! Let's GO!!!
• Ep 518. THE Most Resourceful Person I've...