Today, we're having a candid conversation and transparent look at what it costs to operate and be profitable in your business. For my company, this has been a guessing game for far too long, and I suspect it may be for your company as well.

In this episode, you will learn: 

• The importance of knowing your numbers and pricing work correctly
• The revelation of using budgeting software like LMN to determine profitability
• Examples of how pricing can impact profitability in a lawn care business
• The lack of transparency in the industry regarding pricing and profitability
• The need for real business acumen and candidness in providing business advice
• Brian's personal experience with onboarding with LMN and the impact on their business
• The importance of doing the hard work to succeed and grow in business
• A PSA to stop guessing and making up numbers in business

• Ep 634. 6 Explosive Resources To Grow Your Lawn Care Empire!
• Ep 618. Pri...

Today we’re sharing a speech Mark Bradley gave at our annual conference at Lawntrepreneur Academy LIVE 2023. Listen in as Mark shares insightful growth strategies and leadership tips on growing a successful landscaping business.

In this episode, you will learn:

• The importance of having a clear mission statement for your business
• Setting personal goals before setting business goals
• Understanding the key metrics in your business and how to measure them
• Developing systems and accountability to improve efficiency and profitability
• Creating a culture of accountability and transparency within your team
• Learning how to replace yourself as a leader and develop your employees
• Strategies for setting and achieving goals in your business
• Utilizing metrics to make informed decisions and drive performance improvements
• Implementing training and career development plans for your employees
• Leveraging technology and automation to streamline operations and increase profitability

Today, we're discussing our switch to LMN software and the decisions behind making the jump! We'll discuss the evolution of what we've used previously and why we feel LMN will be the best system for us moving forward.

In this episode, you will learn:

• Brian Fullerton discusses the switch to LMN software for Brian's Lawn Maintenance
• The evolution of software usage in the lawn and landscaping industry over the years
• The growth trajectory of Brian's Lawn Maintenance from $70,000 to $375,000 in revenue
• The importance of having a company budget and understanding financials for growth
• Insights into the decision-making process behind adopting LMN software
• The impact of LMN on budgeting, estimating, work scheduling, and workflow
• The significance of having a predictable and calculable way to measure company growth
• The role of Mark Bradley and LMN in shaping the thought process and operating system of the business
• The invitation to a LMN Launch Party with special guest Mark Bradl...

Today, we're sharing about six incredible resources coming to you this spring to help you maximize the growth of your lawn care business! Check out our resources at Lawntrepreneur Academy, including the two additional resources with our exclusive LMN Launch Party and LINK+Equip membership bonus!

In this episode, you will learn:

• Timely resources to grow your lawn and landscaping business
• Information about Lawntrepreneur Academy's FREE Lawn Agreement Form, Price Adjustment Letter, Commercial Lawn Contract, and Postcard Designs
• Details about the LINK Membership and the LINK+Equip bonus!
• Announcement of the LMN Launch Party with special guest Mark Bradley on Tuesday March 12th
• Transition to using LMN Software for Brian's Lawn Maintenance in 2024
• Transparency about the company's operating budget for 2024 and growth goals

• Ep 619. Spring Green-up: Mastering the Lawn Care Game Plan for the Seasonal Surge
• Ep 608....

Today, we're joined by Samantha Heald, VP of Corporate Sales at Postcard Mania, discussing marketing during a potential economic recession. Breakout with your business and secure new customers and market share with actionable steps from this conversation with an industry insider!

In this episode, you will learn:

• Importance of investing in marketing to grow your business
• Success stories and results from Postcard Mania's marketing campaigns
• Utilizing free marketing tools like Google Reviews
• Building a database of potential leads for follow-up
• Tracking metrics and data to improve marketing strategies
• The impact of consistent marketing efforts on business growth
• How to balance investing in new equipment versus marketing
• Accessing discounted rates and personalized services through Postcard Mania

• 173. Effective Marketing Solutions With Postcard Mania! w/ Host Brian Fullerton & Samantha Heald
• 252. 12 Eff...

Today, we're sharing two chapters from our best-selling book Zero To $100K, focusing on marketing and route density! These two topics are supercritical this time of the season, and we wanted to give our strategy and insights on how we approach topics each spring.

In this episode, you will learn:

• Various marketing tactics such as yard signs, flyers, postcards, word of mouth, website, customer referral programs, Facebook ads, vehicle wraps, billboard ads, and supporting local community events
• Importance of utilizing all marketing strategies simultaneously for best results
• Tips on cost-effective marketing campaigns and the importance of frequency in marketing
• Strategies for successful marketing campaigns like timing postcard distribution and using yard signs effectively
• Importance of vehicle wraps for marketing and establishing credibility
• Tips on creating a quality website and Google My Business listing for credibility and lead generation
• Importance of social media marketi
...

Today, we’re sharing our very first podcast episode, telling the story of how Brian’s Lawn Maintenance came to be! We have a bunch of new listeners already this spring, and with that, we wanted to share with all of you where we came from, where we’re at, and where we’re going.

In this episode, you will learn:

• The background story of how the Fullerton Unfiltered podcast and Brian's Lawn Maintenance got started
• Insights into Brian and Liz's journey in their business
• Details about Brian's early career working at Little Caesars and TruGreen
• The evolution of Brian's Lawn Maintenance from its humble beginnings to its current state
• The impact of YouTube on Brian's business and personal life
• The importance of reinvesting in the business and making smart financial decisions
• The role of mentorship and coaching in Brian's success
• The significance of setting goals and making intentional decisions in business and life
• The value of community support and engagement in business growth
...

Today, we're joined by Matt Bowman, President of Perficut based in Ankeny, Iowa. Matt offers a unique perspective of the enterprise that Kory Ballard founded and the initial phase of their business growth to $10m.

In this episode, you will learn:

• Matt Bowman's background and journey in the green industry
• The importance of being a servant leader in business
• The impact of failure on business growth and development
• Strategies for encouraging and energizing team members
• The value of empathy, passion, and focus in leadership
• The significance of having a winning attitude and commitment to excellence
• Lessons learned from challenging times in business
• The importance of listening to team members and fostering a culture of growth and development

• Ep 499. Q&A About Scaling Past A Million & New Facility Excitement!
• Ep 390. Revolutionizing Their Business Into A Site Management Powerhouse w/ Kory Ballard Of Perficut
• Ep 339. A Le...

During these chilly days when the snow isn't falling, but spring isn't quite here, you might find yourself eager to work on your business but uncertain about where to begin. If you can't be out plowing snow or hanging Christmas lights, or starting spring cleanups what could you work on to further your business? Enter the often-dreaded office work. I get it; spending time behind a computer, buried in paperwork, isn't the most enjoyable, especially for those of us who'd rather be on a mower. However, let's face it – the backend of our business is just as crucial, if not more so, than everything happening on the front end.

As lawn care professionals, we take pride in the quality of our work, maintain professionalism during customer interactions, and strive to increase our revenue. We cover all the tasks vital to the success of our businesses. But here's the question – do we give the same attention to our backend? Are our invoices timely? Do we have organized systems for planning routes a...

Enjoy Brian & Liz's presentation at LAL 23. It's powerful motivation as you get back on the mower in 2024. Also, Mr. Producer shares the date for LAL 2024.

In this episode, you will learn:

• Overcoming doubt and criticism in business
• Importance of self-criticism and self-talk
• The impact of comparison on personal growth
• The power of words in shaping thoughts and actions
• Handling criticism from others and staying focused on goals
• The significance of perseverance and resilience in entrepreneurship
• The "Man in the Arena" quote and its relevance to facing criticism
• Personal story of facing challenges and overcoming doubts

• Ep 622. Light Bulbs Going Off! The 80/15/5 Rule w/ Sam Gembel! [LAL 2023 Speech!]
• Ep 246. He Stole The Show! Keith Kalfas & Know Your Worth Speech From LAL 2019
• Ep 142. Who Wins When You Succeed? LAL 2020 Speech With Brian & Liz Fullerton
• Ep 70. The 3 Simple Requirements To Be Successful In Busine...