Today, I'm joined by my beautiful wifey, Liz Fullerton, as we discuss what it looks like as we grow into the next iteration of ourselves. We've had to grow both personally and professionally as we strive to go to the next level, we share what that looks like for us in this season of life.

In this episode, you will learn:

• Brian & Liz discuss their recent experiences and travels
• They talk about the challenges and joys of building a custom home
• They share their goals and ambitions for growing their business
• Brian & Liz discuss the importance of consistency and perseverance in achieving success
• They reflect on their personal growth and the lessons they have learned
• The discuss the upcoming spring rush and the preparations they are making
• They talk about the importance of teamwork and supporting their employees
• They discuss the challenges of balancing work and personal life
• Brian & Liz express their gratitude for their current achievements and their excitement for what lies
...

Today, we're hanging out with Caleb Auman and Jeremiah Jennings as we talk poolside late Sunday Superbowl evening. This episode went all over the place, which is what you'd expect as buddies hanging out while relaxing on a family vacation.

In this episode, you will learn:

• Discussion about the progress of Brian's barn construction project
• Excitement about getting a forklift for the barn
• Conversation about being prepared for emergencies and the importance of first aid training
• Discussion about the value of documenting and preserving memories through photos and videos
• Mention of the evolution of technology and the impact on photography and music sharing
• Mention of the potential future advancements in technology and the possibilities for preserving and sharing memories

• Ep 178. 21 Years Old With 85 Clients & Absolutely Crushing It! Interview w/ Jeremiah Jennings!
• Ep 244. Friday Show Takeover! Jerem...

 Today, we're joined by Adam Fullerton, owner of Branded Bull Inc., as we have a fun, upbeat conversation about all things marketing and branding. We share how "doing it yourself" can be one of the most expensive phrases in the English language and why you should consult an expert as you grow in your business.

In this episode, you will learn:

• Discussion about the importance of investing in branding, websites, and graphic design
• Importance of asking for help and seeking expert advice
• Explanation of the Johari window model and its relevance to personal and business growth
• Reminder to do thorough research before choosing a website or branding service provider

• Ep 607. Crafting A Dominating Strategy For Web Presence!
• Ep 571. The Tipping Point: Navigating the Intersection of Reinvesting & Lifestyle
• Ep 556. A Great BRAND Requires A Great PLAN
• Ep 486. Million-Dollar Marketing Tips!
• Ep 448. Give Your WEBSITE A Much Needed...

Today, we're giving a 30-minute lay-of-the-land speech about who we are as Brian Fullerton and Brian's Lawn Maintenance! We wanted to share our ecosystem of resources with you and help get the tools and resources into your hands that you need to grow a successful lawn care business.

In this episode, you will learn:

• Introduction to the Fullerton Unfiltered podcast and its purpose
• Overview of the different content resources available to help grow a lawn and landscaping business
• Introduction to Brian Fullerton and his background in the industry
• Overview of the content resources available:
  
  • "Zero to 100K" book
  • Lawntrepreneur Academy
  • Fullerton Unfiltered podcast
  • Link Membership 
• Mention of Brian's plans to grow Brian's Lawn Maintenance into a larger company
• Appreciation for the support and encouragement from listeners and followers

Resources Mentioned In The Episode:

• Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company
• Lawntrepreneu...

In the world of entrepreneurship, one skill stands out as the cornerstone of success – the ability to embrace the unknown. It's easy to be overwhelmed by all of uncertainties that come with building your own venture, but true entrepreneurs understand that the fear of not knowing should never be a roadblock; instead, it's an invitation to explore, learn, and innovate.

Entrepreneurship as a Skillset:

1. Adaptability: Entrepreneurs thrive in environments that are ever-changing. The ability to adapt to new trends, technologies, and market dynamics is a key skill. Instead of fearing the unknown, entrepreneurs see it as an opportunity to pivot, evolve, and stay ahead of the curve.

2. Resilience: Building a business involves facing setbacks and challenges. Entrepreneurs develop resilience, bouncing back from failures with a newfound determination. Rather than letting the fear of failure paralyze them, they use it as a stepping stone towards success.

3. Continuous Learning: The world of ...

Today, we're joined by Sam Gembel, owner of Atlas Outdoor, as we share his inspiring speech from Lawntrepreneur Academy LIVE 2023. Sam was one of the most impactful speakers at this year's conference, a crowd favorite, as he shared key insights on how they scaled their company Atlas Outdoors to $10m in just 10 years. Write down these key steps Sam had to take to work "on" the business and not just "in" the company on his quest for growth.

In this episode, you will learn:

• The importance of working on your business, not just in your business
• The 80-15-5 principle and how it applies to employees
• The need to hire and delegate tasks to others
• The concept of a daily to-don't list and what it entails
• The significance of paying yourself first and understanding your financials
• The challenges of leading oneself and the need for commitment and follow-through
• The importance of letting go of control and making progress instead of excuses

Today, we're joined by Blake Albertson, Owner of B&B Lawn Care, who is sharing with us his story about personal and business finances and how things have evolved over the years. We discuss debt, leasing, financing, growth, and what that means as you approach your business finances.

In this episode, you will learn:

• The importance of cash flow management in business
• The benefits of reinvesting profits into your business
• The difference between personal finance and business finance
• The challenges of managing finances as a growing business
• The impact of societal perceptions on financial success
• The importance of financial education in schools
• The role of confidence and experience in financial decision-making
• The value of having cash on hand for business growth and opportunities
• The potential pitfalls of overspending and borrowing too much money
• The significance of understanding and managing taxes in business
• The importance of treating finances differently as a business ow
...

Today, we're joined by Blake Albertson, owner of B&B Lawn Care out of KC, Missouri! Blake shares his story about getting started in social media and the growth he's had growing a larger company these last few years.

In this episode, you will learn:

• The importance of being prepared for the upcoming season and getting the necessary equipment and team in place.
• The importance of reputation and building a strong presence in the community.
• The value of passion and dedication in business and how it can attract customers.
• The importance of marketing and branding in growing a business.
• The value of long-term marketing and the impact it can have on potential customers.
• The benefits of being active in the community and participating in local events and sponsorships.
• The value of consistency in marketing and staying visible to potential customers.
• The importance of doing quality work and serving customers at the highest level.
• The value of word-of-mouth referrals and how they can
...

As we navigate the winter season, I wanted to share some valuable insights on efficiently managing snow removal operations during those inevitable winter storms. It's crucial to be well-prepared to tackle the challenges that come with heavy snowfall, and these are some tips that help us keep our operations running smoothly.

🚨 Equipment Maintenance Matters

When the snow starts falling, your equipment becomes your most valuable asset. Regular maintenance is key to ensuring everything runs smoothly. Take the time to inspect and service your snow removal equipment before the storm hits. Check blades, belts, and engines to avoid any unexpected breakdowns during crucial snow removal tasks.

👏 Team Coordination is Crucial

A well-coordinated team is the backbone of successful snow removal operations. Make sure your team is trained and ready for action. Clearly define roles and responsibilities, and establish effective communication channels. During a storm, quick decision-making and seamles...

Today, we're sharing 20+ tips to help you prepare for the spring rush in your lawn and landscaping business. Topics like marketing, equipment, CRMs, and training come into play as we rush out the door in a few short weeks.

In this episode, you will learn:

• Tips for getting ready for the spring rush, such as nailing down the estimating process, getting equipment and marketing materials ready, and checking inventory of products needed
• Suggestions for hiring before the spring rush and training new employees
• Setting goals and expectations for the upcoming season
• Evaluating routes and customer accounts to optimize profitability
• Marketing strategies and advertising opportunities to attract new customers
• Maintenance and upkeep of equipment, including mower decks and trailers
• Establishing recurring revenue contracts and building relationships with commercial property managers
• The significance of knowing your numbers and pricing services accordingly
• Taking care of administrative
...