Do You Reinvest In Your Business? What About Your Branding?

Today, we're joined by Adam Fullerton w/ Branded Bull as we discuss reinvesting in your business. This conversation is multifaceted, starting with branding and discussing business owners' responsibility to reinvest in their company for future gain.

In this episode, you will learn:

• Why branding doesn't solve all your problems
• What makes up someone's branding
• Branding differences between small businesses and large businesses
• The importance of a website for your business
• Why reinvesting is more important than "the stuff," and how I came to that realization

Resources Mentioned In The Episode:

• Branded Bull - mention BRIAN to save
  • Examples of their work: Auman Landscape, Brian's Lawn Maintenance, Brilliant Gardens
• The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness
• The Compound Effect
• Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Chan...

November 11th will be here before we know it! Lawntrepreneur Academy LIVE 2023 will be the best year yet! With an amazing speaker lineup, and an incredible Friday night event we cannot wait to get together to learn and grow our businesses.

Let's highlight this year's LAL 2023 speakers!

LeRoy Mains
LeRoy Mains of Brilliant Borders Landscaping and co-host of the Green Grind Podcast, is a dynamic speaker who will illuminate the profound connection between leadership and business success. LeRoy brings a unique perspective to leadership discussions, showcasing how effective leadership not only shapes the daily dynamics within an organization but also significantly influences its bottom line. You will be inspired to rethink your approach to leadership and harness its transformative power for sustainable business growth.

Sam Gembel
Sam Gembel is a remarkable entrepreneur and the driving force behind Atlas Outdoor, out of Flint, Michigan. In just their second year in business, Atlas Outdo...

Do It For The Right Reasons And Be Intentional...

Today, we're sharing the importance and reason behind getting around Equip Expo and LAL 2023 as must-attend events. These events are different, but both have fundamental reasons to attend. If you want to grow your company and network, consider both as a non-negotiable this fall.

In this episode, you will learn:

• The excitement and chaos that this month holds
• What you can look forward to at EQUIP
• Where I'll be on Tuesday... here's a hint: Did you know Mike Andes had a conference?
• How we are able to attend EQUIP as a company
• Where you can meet me on Wednesday at EQUIP at 2pm
• Why ENERGIZE is a don't miss event at EQUIP Expo
• What makes LAL so special
• What speakers you can look froward to hearing from at LAL 2023
• How to make the most of LAL and what it's really for

Resources Mentioned In The Episode:

• Fullerton Unfiltered Ep 568. How to Thrive in the Sunshine State: Florida Lawn Care - Turning Up the Heat! - More Florid
...

As a lawn care business owner, you understand the importance of nurturing healthy, vibrant lawns. Well, just like those lush landscapes, your business requires careful attention and nurturing to thrive and grow. One crucial element that often separates successful lawn care businesses from the rest is accountability.

Accountability is not just a buzzword; it's a fundamental principle that can make or break your business. Here's why being serious about accountability is essential for the growth of your lawn care enterprise:

Improved Decision-Making: Accountability encourages you and your team to make well-informed decisions. By setting clear goals and holding everyone responsible for their roles, you can streamline operations and make strategic choices that drive growth.

Efficient Resource Allocation: Accountability helps you allocate resources more efficiently. Whether it's budgeting for new equipment, hiring additional staff, or investing in marketing, a culture of accountability ...

Owner-Operator Business Projected To Generate $250k This Year...

Today, Ricky Rodriguez of Ricky's Pro Lawn Service joins us from beautiful, sunny Longwood Florida. Listen in as Ricky took his business from a mere side hustle to make ends meet to a thriving owner-operator business projected to generate $250k in revenue this year.

In this episode, you will learn:

• How Ricky's Pro Lawn Service came to be and the journey that got Ricky to where he is today.
• The evolution of equipment used in both Ricky's and Brian's businesses.
• Ricky's takeaways and lessons he has learned from Brian and others in the social media world. 
• What the bread and butter of Ricky's business is since he works down in Florida. 
• Where he hopes to take his company in the future. 

Want To Listen To More Episodes With Florida Business Owners?

• 41. Changing Careers And Going All In With Lawn Care - Interview w/ Jonathan Christian Of Florida Turf Pros!
• 326. Turning Up The Heat In Florida w/ The Miami L...

These TWO Questions Will Help You Grow Your Lawn Care Business...

Today, we're sharing two critical questions one can ask themselves to grow an organization. They're both profoundly simple yet provide insight into how you grow your team.

In this episode, you will learn:

• The 2 questions you need to ask yourself to grow your business
• Steps you can take to work yourself out of a job
• The 3 core tenets of a good CEO

Resources Mentioned In The Episode:

• Brian's Membership Survey
• Buy Back Your Time
• Bringing Out The Best In People
• The Friendship Factor

Want To Listen To More Episodes On Maximizing Your Time?

• Ep 514. BUY BACK YOUR TIME! Interview w/ Dan Martell

Links Mentioned In The Episode:

• Lawntrepreneur Academy LIVE 2023 - Early Bird Registration ends October 1st, so get registered before the price goes up!
• EQUIP Expo - Code "Brian" saves you 50% through October 15th, don't miss your chance to save!
• Get Started Plowing Snow!

Blessed With A Deal To Double His Business Almost Overnight!

Zach Strueder of Strueder Lawn Co. joins us today, sharing their recent acquisition and rapid company growth. Zach has done a great job keeping his ears open for opportunities and has been blessed with a deal to double his business almost overnight.

In this episode, you will learn:

• How Strueder Lawn Co. came to be
• The ins and outs of Zach's acquisition and different paths people take when acquiring companies
• Zach & Brian's thoughts on Scag vs. Exmark
• The importance of networking
• The role "knowing your numbers" played in Zach's business growth

Resources Mentioned In The Episode:

• The "Know Your Numbers" Profitability & Cash Flow Calculator

Want To Listen To More Episodes On Acquisition?

• Ep 513. Fast Growth & Million Dollar Acquisitions! Etch Outdoor!

Links Mentioned In The Episode:

• Lawntrepreneur Academy LIVE 2023 - Early Bird Registration ends October 1st, so get registered before the price goes
...

It's easy to look at the perfect Instagram posts, the shiny equipment, the beautiful before and after shots, and imagine that life as a green industry business owner is a breeze. However, as those of you in the industry know, running a lawn care business is far from being a constant "highlight reel." Let’s peel back the layers of the business to reveal the often overlooked challenges and the tremendous efforts that go into making those lawns look picture-perfect.

The Seasonal Rollercoaster
One thing we understand all too well is the seasonality of our work. In some regions, the growing season is short, which means income potential can be limited. During the off-season, some might find themselves struggling to cover expenses, or having to come up with other service offerings to sustain their business. It can be a financial juggling act that isn't always apparent in the “highlight reel.”

Weather Woes
Mother Nature has a knack for throwing curveballs our way. While clients may expect a pe...

Building a Business and Attending College Full Time, How Does He Do It?

Today, we're joined by Johnny Ranieri out of Ottawa, Canada, sharing his incredible start-up story in the green industry. Johnny decided to start his own lawn care business separate from his dad and grandpa and is off to the races with almost 100 accounts in just 2 years.

In this episode, you will learn:

• Johnny's story of starting TerraCare Lawn Management
• His growth story to over 100 weekly lawns
• Why he decided to start his own business
• How he manages his time owning a business and attending college full time to study business management
• What he plans to do in the winter 
• Johnny and Brian discuss which is better, small or large properties

Resources Mentioned In The Episode

• Lawntrepreneur Academy LIVE 2023 - Early Bird Registration ends October 1st, so get registered before the price goes up!
• Are you signed up for our email newsletter? Sign up HERE

Want To Hear More From Canadian Business O...