Same Mission, New Look: The Story Behind Our Brand Refresh

In this episode, Brian shares the behind-the-scenes journey of rebranding Brian’s Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand.

In this episode, you will learn:

• Understanding the importance of branding and rebranding in business growth.
• Insights into the mindset behind Brian's Lawn Maintenance's brand refresh.
• The significance of having a clear vision and goals for your business.
• Key elements to consider when developing a logo and brand identity.
• The impact of branding on customer perception and business positioning.
• Strategies for transitioning from a residential-focused business to a commercial market.
• The role of customer journey mapping in branding decisions.
• The financial and time investments required for a successful rebranding process.

Want to Listen to More Episodes About Branding?

• Ep 794. 10 Pro Secrets To Make Your Lawn Business Look More Professional In 2025 & Beyond!
• Ep 771. Branding & SEO Strategies from LMN Mastermind: Elevate Your Business & Web Presence
• Ep 603. The Art of Branding Unveiled: Winwood Property Services Story!

Links Mentioned In The Episode:

• LMN - use code "Brian" to save
• FRWRD Coaching - Be sure to mention Brian when signing up!