Level Up Your Business at LAL 2025
 Learn what’s actually working from top-performing lawn care pros.
I'm Ready!Let's be honest...
Does this sound like you?
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You're grinding every day, but still not seeing the profits you want.
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You feel stuck in the weeds—overwhelmed with clients, team management, and paperwork.
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You’re doing “okay,” but deep down, you know your business could be so much more.
- You wish you had a mentor, a guide, or just someone who gets it.
You're Not Alone!
Every successful lawn care business owner has faced the same questions, roadblocks, and doubts you’re dealing with right now. The good news? You don’t have to figure it all out on your own. At LAL, you’ll meet people who get it—real owners, real stories, and real solutions. Come for the inspiration, leave with a plan.
Could One Day Change It All?
- Walk away with real strategies to grow smarter, not just harder.
- Finally feel in control—of your pricing, your schedule, and your future.
- Leave with the confidence of knowing you're building a business that works for you.
After LAL, you won’t just be inspired—you’ll be equipped, confident, and clear on your next steps.
INTRODUCING
Lawntrepreneur Academy LIVE
Ready To Stop Guessing And Start Growing?
Join us Saturday, November 8th in Novi, Michigan for one powerful day learning what’s actually working in the lawn care industry—and how to use it to grow your business.
- Learn proven strategies from industry leaders who are in the field just like you.
- Build real relationships in a community of driven, like-minded industry pros.
- Leave fired up with clear, actionable steps to take your business to the next level.
Whether you're looking to finally get organized, boost profitability, or grow your team, LAL is the boost you didn’t know you needed—but won’t want to miss.
I'm Ready!Meet the 2025 Speaker Lineup
Mark Bradley
Founder & CEO of LeanScaper | Founder of LMN
Mark Bradley has spent years helping lawn care pros build profitable, streamlined businesses. After growing his own successful landscaping company, he founded LMN to help contractors take control of their numbers and grow with confidence. Now, with LeanScaper, Mark is empowering business owners to run smarter, leaner operations and scale faster.
Sam Gembel
Founder & CEOÂ of Atlas Outdoor
Sam Gembel started Atlas Outdoor from the ground up and has grown it into a powerhouse in the Michigan landscaping industry. With a focus on strong leadership, smart systems, and a solid team culture, Sam helps his business run like a well-oiled machine. He’s passionate about helping other business owners do the same—whether that’s streamlining operations, scaling their teams, or boosting profitability.
Marty Grunder
Founder & CEO of The Grow Group + Grunder Landscaping Co.Â
Marty Grunder is a legend in the green industry. As the founder of Grunder Landscaping Co. and The Grow Group, he’s spent decades building a wildly successful business—and helping others do the same. Marty brings real-world leadership experience, award-winning results, and a passion for coaching that’s helped hundreds of contractors across the U.S. and Canada level up.
Caleb Auman
Founder of Auman Landscape
Caleb Auman is the founder of Auman Landscape, a highly respected hardscaping and excavation company based in central Ohio. With over 15 years in the field, Caleb has built a reputation for quality work, strong systems, and leading from the front. What started with a single push mower has grown into a team that tackles complex, high-end outdoor projects with precision and pride.
Kory Lamphear
Founder of Lamphear’s Lawn Service
Kory Lamphear started cutting grass at 13—and never looked back. What began with a mower and a dream has grown into Lamphear’s Lawn Service, one of Ohio’s top names in landscaping. Kory leads his team from the front, staying hands-on in the field to deliver quality work and build strong systems. Known for his family-first mindset and commitment to excellence, Kory brings real-life experience on growing a business that’s built to last.
Up & Comers Panel
Big moves. Bold steps. Breakout growth.
The Up & Comers Panel spotlights lawn care pros who are gaining serious traction early in their business journey. These leaders are focused, driven, and making impressive progress as they build strong, sustainable companies. Hear how they’re navigating the early years, what’s working, and how they’re laying the foundation for long-term success.
Sunday Masterclasses
Ready to go even deeper? Stick around for an exclusive Sunday morning masterclass designed to give you a focused, hands-on experience with one of the industry's top business minds.
Sunday Masterclass with Mark Bradley
“Run Lean. Scale Smart.”
In this deep-dive session, Mark shares the tools, mindset, and metrics that help contractors simplify their operations and maximize profits. As the founder of LMN and now LeanScaper, Mark brings decades of insight into how to build a business that runs efficiently—so you can stop putting out fires and start focusing on growth.
YES, I'M IN!Sunday Masterclass with Sam Gembel
“Building the Foundation to Scale”
Join Sam as he breaks down how to grow your business with purpose—from leadership and team structure to day-to-day systems that actually work. Sam has scaled Atlas Outdoor from a solo operation to a multi-location company with over 100 employees. If you're looking to expand and lead with clarity, this one’s for you.
YES, I'M IN!
MEET YOUR HOSTS
Brian & Liz Fullerton
We started our lawn care business with just a push mower, a dream, and a deep desire to build a better life. No fancy equipment. No business plan. Just hustle, long hours, and faith it would all be worth it.
Like many of you, we didn’t have all the answers—but we had grit, work ethic, and a vision for more. Over the years, we’ve learned what works, what doesn’t, and what actually grows a business.
That’s why we created Lawntrepreneur Academy LIVE—to connect real people doing real work and share the tools, strategies, and encouragement to help you grow faster and smarter. We can’t wait to welcome you to Novi, Michigan for a day that could change everything.
Let’s build something great—together.
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