Taking Your Business to the Next Level: LINK to Success

Today, we're sharing about the launch of Lawntrepreneur Academy LINK! Link is our community-driven membership to help lawn care professionals grow and have a platform to interact with peers who are on the grow. This environment is unique in its focus on helping folks with accountability, community conversations, Q&As, weekly webinars, and so much more.

In this episode, you will learn:

• Announcement of the launch of a new community called "LINK" for lawntrepreneurs
• The purpose of the LINK community and the need for a safe and supportive space for business owners
• The benefits of joining the LINK community, including access to a Facebook group and weekly meetings
• Mention of the involvement of mentors and experts in the community to provide guidance and answer questions
• Emphasis on the importance of community and collaboration in the business world
• Explanation of the pricing structure for the membership and the goal of...

Being an entrepreneur can be an isolating experience. At times, it feels like no one truly understands the challenges you face on a daily basis. There's often no one to turn to when problems arise. As the boss of your company, the question arises: to whom do you turn for advice or guidance? Even in the day-to-day tasks, whether it's mowing or invoicing, the loneliness can be palpable, especially for owner-operators. Who do you lean on in such moments?

Amidst our busy endeavors to grow our businesses, it's easy to forget that we are not alone. We're not the sole entrepreneurs on this planet—heck, we're not even the only lawn care company out there. Perhaps there are other lawn care companies, but do they truly comprehend the daily struggles you face? It's different in Michigan, Vermont, Alabama—insert your state here. You're not wrong; it is different! However, are you the only lawn care professional in your area? Probably not.

During the trials and tribulations, it's...

Maximizing Profits and Investing in Your Business

Today we're joined by a great group of guys who share their experience buying their first work truck. This episode was recorded at the first annual Teen Hype House at Equip Expo 2023 and has a bunch of great nuggets of wisdom and information inside.

In this episode, you will learn:

• Discussion about the hosts' experiences with different trucks
• Recommendations for buying a first truck
• Importance of having a reliable and presentable truck for a professional image
• Considerations for functionality and specific needs, such as trailer brakes and attachments
• Importance of tracking and monitoring employee use of company vehicles
• The impact of image and professionalism on attracting customers
• The idea of starting small and growing over time, rather than immediately investing in an expensive truck
• The importance of doing good work, communication, and setting goals for company growth

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Sno-Power HQ: A Behind-the-Scenes Look at a Thriving Business

Today, we're with Rick Weihl, owner of Sno-Power snow plows out of Muskegon, Michigan. Rick shares their start-up story and the latest and greatest these guys have to offer for snow-plowing professionals.

In this episode, you will learn:

• The background and history of Hurricane and Sno-Power
• The impact of social media and influencers like Stanley "Dirt Monkey" Genadek on the success of Snow Power
• Personal experiences and testimonials from using Sno-Power plows
• The availability of discounted F12 and F14 plows from Sno-Power.

Want To See More With Sno-Power?

• GREAT BUY OR OVERHYPED? LET'S BREAK IT DOWN SNOPOWER F14
• 48-HOUR SNOWSTORM! F14 PLOW FOOTAGE WHITE OUT CONDITIONS!

Links Mentioned In The Episode:

• Black Friday & Cyber Monday SALE COMING SOON for Lawntrepreneur Academy
• Plow Right Marking Stakes - BRIANS10 saves 10%

Taking Your Business to the Next Level: Lessons from Lawntrepreneur Academy Live

Today, Liz and I share our experience at Lawntrepreneur Academy LIVE, our 5th annual event, and conference hosted in Novi, Michigan. Over 400 attendees came and grew their businesses from some of the best teachers and speakers in the industry! Relationships were forged, beliefs were challenged, and those who came are poised for big things in 2024!

In this episode, you will learn:

• Recap of the Lawntrepreneur Academy Live conference

• Highlights of the event, including speakers and sponsors

• Mention of the mixer event and the activities that took place

• Gratitude towards the moms, and everyone else that contributed to making the event what it is, and sponsors for their contributions

• Discussion of the main conference, including the panel and individual speakers

• Recognition of the Exmark, Yardbook, Boss Snowplow, Kelly & Sons, and Cycle CPA presentations

• Highlights of Jeff Joiner, LeRoy...

Lawntrepreneur Academy Live is an annual event that brings together lawntrepreneurs from all over the country. With its focus on providing valuable business advice and fostering a sense of community, LAL has quickly become a game-changing event for those in the lawn care industry. In this blog post, we will explore the highlights of LAL 2023 and why it was, and will continue to be, a must-attend event for aspiring and established lawntrepreneurs.

A Wealth of Knowledge: LAL features a lineup of industry experts who share their insights and experiences to help attendees grow their businesses. From keynote speakers to panel discussions, participants gain access to a wealth of knowledge on topics such as marketing, sales, operations, leadership and more. The speakers are carefully selected to ensure that attendees receive practical advice and actionable strategies to implement in their own businesses.

Networking Opportunities: One of the biggest advantages of attending LAL is the...

Entrepreneurship Unfiltered: Success Stories and Strategies

Today we catch up with Blake Albertson and Caleb Auman post-LAL 2023! We had a fun fireside chat sharing some takeaways about the conference and funny stories from the weekend.

In this episode, you will learn:

• Highlights from Lawntrepreneur Academy Live 2023, insight on the community at the event, and the impact of the conference on attendees' businesses
• Brian's, Caleb's, and Blake's personal experiences and takeaways from the conference, including the importance of seeking out a salesperson/designer, implementing accountability measures, and making changes in their companies
• Insights into the mindset and preparation for speakers at the conference, including feelings of responsibility, anxiety, and excitement
• The importance of creating an environment for success and growth, as well as the role of planning and orchestration in creating that environment

Resources Mentioned In The Episode:

• The B&B Lawn Care Podcast
• ...

The Importance of Being a Quality Product Business

Today, we're dispelling a common sales guru myth that goes something like this: sales and marketing trumps product. The statement "we're a sales and marketing company that sells a product" versus a product-focused business that lets the sales and marketing take care of itself because the product is that damn good.

In this episode, you will learn:

• The importance of having a great product or service in addition to sales and marketing

• The need for a balance between sales and marketing and product quality

• Examples of successful companies that prioritize product quality

• The danger of focusing solely on sales and marketing without a strong product or service

• The importance of delivering on promises and providing a world-class product or service

• The role of talent and product quality in attracting customers and growing a business

• The limitations of relying solely on sales and marketing for success

• The long-term impact of...

In a recent episode of the Fullerton Unfiltered podcast, a group of young entrepreneurs, Asher, Ben, Owen, and Nick gathered at the Junior Hype House to discuss all things equipment-related in the landscaping industry. The conversation revolved around their current equipment setups, future equipment plans, and the importance of having the right tools for the job. This blog post will delve into the insights shared by these young professionals and explore the significance of investing in the right equipment for business growth.

The Importance of Equipment in the Landscaping Industry

The members of the Junior Hype House emphasized the crucial role that equipment plays in the success of their landscaping businesses. From mini excavators and skid steers to articulated loaders and dump trucks, each piece of equipment serves a specific purpose and contributes to the efficiency and productivity of their operations. They highlighted the need for equipment that is versatile, reliable, and...

Learning from Young Entrepreneurs: A Fresh Perspective

In this episode of the Fullerton Unfiltered podcast, host Brian Fullerton kicks off the week with a special episode featuring the Junior Hype House. The Junior Hype House is sponsored by Lawntrepreneur Academy and consists of a group of young entrepreneurs who have achieved remarkable success in their businesses. Brian shares how these teenagers are generating impressive revenue and invites listeners to learn from their experiences. Tune in to hear more about their journeys and the valuable insights they have to offer.

In this episode, you will learn:

• Insights on the benefits and drawbacks of specific equipment, such as mini excavators, skid steers, and articulated loaders
• Considerations for choosing the right equipment for specific job requirements, such as size, maneuverability, and versatility
• Importance of dealer support and accessibility in equipment purchasing decisions
• Plans for future equipment acquisitions, including...