Etch Outdoor's Big Move: Growth, Grit, and Going Bigger!

Apr 29, 2025

Today we’re joined by Sam Rankin of Etch Outdoor to talk about their incredible growth journey and the launch of their brand new facility. Sam shares the behind-the-scenes hustle, big lessons learned, and what’s next for Etch as they level up in a major way!

In this episode, you will learn:

  • Insights on the importance of tracking unbillable time and its impact on company profitability.
  • Understanding the significance of measuring key performance indicators (KPIs) and how it affects business management.
  • Discussion on the evolution of a landscaping business from a small operation to a multi-million dollar company.
  • The importance of vehicle and equipment numbering systems for operational efficiency.
  • Strategies for managing maintenance schedules and asset turnover in a growing business.
  • The challenges and considerations of building versus leasing commercial space for a business.
  • The role of company culture and employee satisfaction in business growth and stability.
  • Insights into the financial decisions involved in scaling a business, including the use of debt for growth.
  • The impact of personal values and leadership style on business operations and employee morale.
  • Real-life anecdotes about the challenges of entrepreneurship, including time management and work-life balance.

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