The $2M Playbook: Systems, Mentorship & the Supreme Scapes Way

May 12, 2025

In this episode, we sit down with the founders of Supreme Scapes to uncover how they transformed from a small, scrappy operation into a $2 million revenue machine in just 24 months. Discover how mentorship, relentless attention to detail, and the power of process helped them leapfrog past the competition—and how you can apply the same mindset to scale your own business.

In this episode, you will learn:

  • Insights into the journey of Jamie from Supreme Scapes, including his background and how he started in the landscaping industry.
  • The importance of building a strong company culture and leadership style.
  • Strategies for scaling a landscaping business, including hiring practices and crew management.
  • The challenges and benefits of operating a business from a residential property.
  • Tips on maximizing efficiency and resources in a growing business.
  • The significance of networking and learning from peers in the landscaping community.
  • Discussion on innovative equipment and technolog
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The 2 Biggest Ways We've Improved Cash Flow For Our Business

May 07, 2025

We’re sharing the two biggest changes that transformed our cash flow—and they’re total game changers for lawn and landscape businesses. From getting cards on file to charging weekly, these simple systems helped us stop chasing payments, pay crews on time, and scale with confidence. If you’re tired of billing headaches, this episode is for you.

In this episode, you will learn:

  • Understanding the importance of having charge cards on file for cash flow management.
  • Insights on transitioning from end-of-month billing to weekly charge card processing.
  • The benefits of using a CRM like LMN for managing customer payments and invoicing.
  • Strategies for effectively communicating payment policies to customers.
  • The significance of cash flow in business growth and sustainability.
  • Tips for overcoming customer resistance to charge card on file systems.
  • The impact of consistent marketing efforts on building trust and credibility with customers.
  • The relationship between marketing repetitio
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Scaling Brilliant Borders: Leroy Mains’ Blueprint for 7-Figure Success!

May 05, 2025

Today we sit down with LeRoy Mains of Brilliant Borders to hear how he scaled the business, grew revenue fast, and built a facility designed for major growth. Leroy shares key lessons, bold moves, and what it takes to level up in the landscaping industry!

In this episode, you will learn:

  • Insights into the evolution of LeRoy Mains' business, Brilliant Borders, over the past 20 years.
  • The importance of building a strong team and putting the right people in the right positions for business growth.
  • Strategies for creating efficiencies in operations, including onsite fuel and equipment management.
  • The significance of leadership versus management and the need for personal growth as a business owner.
  • The challenges of transitioning from a hands-on role to a leadership role and the necessity of letting go of control.
  • The value of vulnerability and open conversations among business owners to share struggles and successes.
  • Tips on how to balance passion for fieldwork with the resp
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Spring Rush Mode: Hustle, Hustle, Hustle!

May 01, 2025

The spring rush is officially on! In this episode, Brian shares what it’s like hitting the ground running after a long winter, gearing up crews, tackling a flood of calls, and keeping your head straight during the busiest time of the year. Let’s ride the wave and crush the season!

In this episode, you will learn:

  • Life and business updates from Brian Fullerton as he navigates the spring rush.
  • Insights on managing customer relationships, including the importance of communication and follow-ups.
  • Strategies for implementing credit card on file systems and the challenges faced with software transitions.
  • Discussion on price increases and customer reactions, including the disconnect in perceived value between long-term and new customers.
  • Tips for maintaining cash flow and managing payroll through consistent billing practices.
  • The significance of customer feedback and how it can influence business decisions.
  • Overview of new marketing strategies, including postcard campaigns to a
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Etch Outdoor's Big Move: Growth, Grit, and Going Bigger!

Apr 29, 2025

Today we’re joined by Sam Rankin of Etch Outdoor to talk about their incredible growth journey and the launch of their brand new facility. Sam shares the behind-the-scenes hustle, big lessons learned, and what’s next for Etch as they level up in a major way!

In this episode, you will learn:

  • Insights on the importance of tracking unbillable time and its impact on company profitability.
  • Understanding the significance of measuring key performance indicators (KPIs) and how it affects business management.
  • Discussion on the evolution of a landscaping business from a small operation to a multi-million dollar company.
  • The importance of vehicle and equipment numbering systems for operational efficiency.
  • Strategies for managing maintenance schedules and asset turnover in a growing business.
  • The challenges and considerations of building versus leasing commercial space for a business.
  • The role of company culture and employee satisfaction in business growth and stability.
  • Insights i
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3 Smart Strategies to Hire, Keep, and Motivate Great People!

Apr 23, 2025

Tired of saying, “I just can’t find good workers anymore”? In this episode, I share 3 proven strategies to hire better, keep your best people, and build a team culture that actually works. Whether you're in landscaping or any small business, this is your playbook for leadership and retention in 2025.

In this episode, you will learn:

  • Effective strategies for recruiting and retaining talent in the lawn and landscaping industry.
  • The importance of clearly communicating your company's vision and job expectations to potential hires.
  • How to create compelling job descriptions using tools like ChatGPT or AI.
  • The significance of valuing and appreciating employees to enhance retention.
  • Understanding the costs associated with employee turnover and the importance of investing in your team.
  • The role of accountability and clear expectations in employee satisfaction and performance.
  • Building a strong company culture and its impact on employee engagement and retention.
  • The importance of
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Spring Kick Off: 7-Figure West Michigan Grounds Services Is Taking Over!

Apr 21, 2025

We’re kicking off spring with a shop tour of West Michigan Grounds Services—a landscaping company making serious waves with 7-figure growth! Hear how these guys are scaling fast, building systems, and dominating their market. Sponsored by LMN, Kujo Yardwear, and Ballard Products.

In this episode, you will learn:

  • Insights into the journey of starting and growing a landscaping business from scratch.
  • The importance of building a strong team and employee retention strategies.
  • The balance between commercial and residential work in the landscaping industry.
  • The challenges and rewards of operating in a seasonal business, particularly in areas with lake effect snow.
  • The significance of reinvesting profits back into the business for growth and sustainability.
  • The role of technology and software (like LMN and Yardbook) in streamlining operations and improving efficiency.
  • Discussions about the struggles and triumphs of entrepreneurship, including family dynamics and work-life balan
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Same Mission, New Look: The Story Behind Our Brand Refresh

Apr 14, 2025

In this episode, Brian shares the behind-the-scenes journey of rebranding Brian’s Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand.

In this episode, you will learn:

  • Understanding the importance of branding and rebranding in business growth.
  • Insights into the mindset behind Brian's Lawn Maintenance's brand refresh.
  • The significance of having a clear vision and goals for your business.
  • Key elements to consider when developing a logo and brand identity.
  • The impact of branding on customer perception and business positioning.
  • Strategies for transitioning from a residential-focused business to a commercial market.
  • The role of customer journey mapping in branding decisions.
  • The financial and time investments required for a successful rebranding process.

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Our Brand New Bobcat L28 Loader Just Arrived!

Apr 08, 2025

We just took delivery of our brand new Bobcat L28 Loader — and in this episode, we're breaking down our first impressions, why we chose this machine, and how we plan to use it in our landscaping business. It's new equipment day, and we couldn’t be more excited!

In this episode, you will learn:

  • Introduction to Brian's new equipment purchase: the Bobcat L28.
  • Insights into the decision-making process behind investing in new machinery.
  • Comparison of the Bobcat L28 with other equipment options, including tractors and mini skids.
  • Discussion on the growth of Brian's business and how it influenced the need for new equipment.
  • Explanation of the productivity benefits of the Bobcat L28 for landscaping and snow removal.
  • Insights into the importance of dealer support and customer service in equipment purchases.
  • Tips on evaluating when to buy versus rent equipment based on business needs.
  • Overview of the features and capabilities of the Bobcat L28, including attachments and versatili
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Spring Fever: Chaos, Crashes & Fresh Equipment

Apr 02, 2025

The spring rush is here—and it’s wild. In this episode, we dive into the highs and lows of our busiest week, from unexpected client cancellations to the arrival of some game-changing new gear. You're not alone if you're feeling the season's chaos or itching to get back out there. Let’s talk strategy, stress, and the sweet smell of fresh-cut grass on today's show.

In this episode, you will learn:

  • Insights into the highs and lows of running a lawn care business during the spring rush.
  • Updates on new acquisitions and equipment, including the delivery of a Bobcat loader.
  • The importance of documentation and creating Standard Operating Procedures (SOPs) for training and efficiency.
  • Strategies for marketing and branding, including the rollout of new logos and vehicle signage.
  • Real-life experiences of losing key accounts and the emotional impact of such losses on business owners.
  • Tips on managing business growth and expectations during the spring season.
  • Encouragement for those
  • ...
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