Effective Marketing Strategies & Route Density Unlocked!
Feb 28, 2024
Today, we're sharing two chapters from our best-selling book Zero To $100K, focusing on marketing and route density! These two topics are supercritical this time of the season, and we wanted to give our strategy and insights on how we approach topics each spring.
In this episode, you will learn:
- Various marketing tactics such as yard signs, flyers, postcards, word of mouth, website, customer referral programs, Facebook ads, vehicle wraps, billboard ads, and supporting local community events
- Importance of utilizing all marketing strategies simultaneously for best results
- Tips on cost-effective marketing campaigns and the importance of frequency in marketing
- Strategies for successful marketing campaigns like timing postcard distribution and using yard signs effectively
- Importance of vehicle wraps for marketing and establishing credibility
- Tips on creating a quality website and Google My Business listing for credibility and lead generation
- Importance of social media marketing on platforms like Facebook, Instagram, YouTube, and LinkedIn
- Building route density and its significance in reducing windshield time and increasing efficiency
- Tips on establishing service areas, defining boundaries, and focusing on route density for business success
Want to Listen to More Episodes on Marketing and Route Density?
- Ep 99. Cost Effective Vehicle & Trailer Marketing Strategies w/ Host Brian Fullerton
- Ep 213. A Crash Course In Route Density w/ Host Brian Fullerton
- Ep 224. Creating A Profitable Content & Work Calendar For Your Business w/ Host Brian Fullerton
- Ep 293. My #1 Tip For Social Media Marketing That ANYONE Can Do!
Links Mentioned In The Episode:
