From Dirt to Dynasty: The $10m Powerhouse With Alpha Landscapes Founder Riley Marvin

May 20, 2025

Get an inside look at how Riley Marvin turned Alpha Landscapes into a $10M juggernaut. From humble beginnings to a dialed-in, high-performance operation, this episode unpacks the systems, strategy, and leadership that built a landscaping dynasty.

In this episode, you will learn:

  • Insights into the journey of Riley Marvin, founder of Alpha Landscapes, and his growth from a college student to a successful business owner.
  • The importance of networking and building relationships in the commercial landscaping industry.
  • Strategies for transitioning from residential to commercial work and the benefits of focusing on new construction landscaping.
  • Tips on setting clear expectations with clients to minimize issues and enhance satisfaction.
  • The significance of hiring experienced team members to bring credibility and expertise to a young business.
  • The role of branding and visibility in attracting clients and establishing a reputation in the industry.
  • The challenges and realities of running a business, including the ongoing need for problem-solving and adaptation.
  • The value of niche specialization and how it can lead to more efficient operations and business growth.
  • Insights into the importance of customer relationships and how to maintain them effectively.
  • The impact of social media and online presence in promoting a landscaping business.

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