Today, we're dispelling a common sales guru myth that goes something like this: sales and marketing trumps product. The statement "we're a sales and marketing company that sells a product" versus a product-focused business that lets the sales and marketing take care of itself because the product is that damn good.
In this episode, you will learn:
The need for a balance between sales and marketing and product quality
Examples of successful companies that prioritize product quality
The danger of focusing solely on sales and marketing without a strong product or service
The importance of delivering on promises and providing a world-class product or service
The role of talent and product quality in attracting customers and growing a business
The limitations of relying solely on sales and marketing for success
The long-term impact of having a great product or service on business growth and sustainability.
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