The spring rush is officially on! In this episode, Brian shares what it’s like hitting the ground running after a long winter, gearing up crews, tackling a flood of calls, and keeping your head straight during the busiest time of the year. Let’s ride the wave and crush the season!

In this episode, you will learn:

• Life and business updates from Brian Fullerton as he navigates the spring rush.
• Insights on managing customer relationships, including the importance of communication and follow-ups.
• Strategies for implementing credit card on file systems and the challenges faced with software transitions.
• Discussion on price increases and customer reactions, including the disconnect in perceived value between long-term and new customers.
• Tips for maintaining cash flow and managing payroll through consistent billing practices.
• The significance of customer feedback and how it can influence business decisions.
• Overview of new marketing strategies, including postcard campaigns to a
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Today we’re joined by Sam Rankin of Etch Outdoor to talk about their incredible growth journey and the launch of their brand new facility. Sam shares the behind-the-scenes hustle, big lessons learned, and what’s next for Etch as they level up in a major way!

In this episode, you will learn:

• Insights on the importance of tracking unbillable time and its impact on company profitability.
• Understanding the significance of measuring key performance indicators (KPIs) and how it affects business management.
• Discussion on the evolution of a landscaping business from a small operation to a multi-million dollar company.
• The importance of vehicle and equipment numbering systems for operational efficiency.
• Strategies for managing maintenance schedules and asset turnover in a growing business.
• The challenges and considerations of building versus leasing commercial space for a business.
• The role of company culture and employee satisfaction in business growth and stability.
• Insights i
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Tired of saying, “I just can’t find good workers anymore”? In this episode, I share 3 proven strategies to hire better, keep your best people, and build a team culture that actually works. Whether you're in landscaping or any small business, this is your playbook for leadership and retention in 2025.

In this episode, you will learn:

• Effective strategies for recruiting and retaining talent in the lawn and landscaping industry.
• The importance of clearly communicating your company's vision and job expectations to potential hires.
• How to create compelling job descriptions using tools like ChatGPT or AI.
• The significance of valuing and appreciating employees to enhance retention.
• Understanding the costs associated with employee turnover and the importance of investing in your team.
• The role of accountability and clear expectations in employee satisfaction and performance.
• Building a strong company culture and its impact on employee engagement and retention.
• The importance of
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We’re kicking off spring with a shop tour of West Michigan Grounds Services—a landscaping company making serious waves with 7-figure growth! Hear how these guys are scaling fast, building systems, and dominating their market. Sponsored by LMN, Kujo Yardwear, and Ballard Products.

In this episode, you will learn:

• Insights into the journey of starting and growing a landscaping business from scratch.
• The importance of building a strong team and employee retention strategies.
• The balance between commercial and residential work in the landscaping industry.
• The challenges and rewards of operating in a seasonal business, particularly in areas with lake effect snow.
• The significance of reinvesting profits back into the business for growth and sustainability.
• The role of technology and software (like LMN and Yardbook) in streamlining operations and improving efficiency.
• Discussions about the struggles and triumphs of entrepreneurship, including family dynamics and work-life balan
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In this episode, Brian shares the behind-the-scenes journey of rebranding Brian’s Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand.

In this episode, you will learn:

• Understanding the importance of branding and rebranding in business growth.
• Insights into the mindset behind Brian's Lawn Maintenance's brand refresh.
• The significance of having a clear vision and goals for your business.
• Key elements to consider when developing a logo and brand identity.
• The impact of branding on customer perception and business positioning.
• Strategies for transitioning from a residential-focused business to a commercial market.
• The role of customer journey mapping in branding decisions.
• The financial and time investments required for a successful rebranding process.

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We just took delivery of our brand new Bobcat L28 Loader — and in this episode, we're breaking down our first impressions, why we chose this machine, and how we plan to use it in our landscaping business. It's new equipment day, and we couldn’t be more excited!

In this episode, you will learn:

• Introduction to Brian's new equipment purchase: the Bobcat L28.
• Insights into the decision-making process behind investing in new machinery.
• Comparison of the Bobcat L28 with other equipment options, including tractors and mini skids.
• Discussion on the growth of Brian's business and how it influenced the need for new equipment.
• Explanation of the productivity benefits of the Bobcat L28 for landscaping and snow removal.
• Insights into the importance of dealer support and customer service in equipment purchases.
• Tips on evaluating when to buy versus rent equipment based on business needs.
• Overview of the features and capabilities of the Bobcat L28, including attachments and versatili
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The spring rush is here—and it’s wild. In this episode, we dive into the highs and lows of our busiest week, from unexpected client cancellations to the arrival of some game-changing new gear. You're not alone if you're feeling the season's chaos or itching to get back out there. Let’s talk strategy, stress, and the sweet smell of fresh-cut grass on today's show.

In this episode, you will learn:

• Insights into the highs and lows of running a lawn care business during the spring rush.
• Updates on new acquisitions and equipment, including the delivery of a Bobcat loader.
• The importance of documentation and creating Standard Operating Procedures (SOPs) for training and efficiency.
• Strategies for marketing and branding, including the rollout of new logos and vehicle signage.
• Real-life experiences of losing key accounts and the emotional impact of such losses on business owners.
• Tips on managing business growth and expectations during the spring season.
• Encouragement for those
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Ready to stop looking like a “Chuck in a Truck” and start showing up like a legit lawn and landscaping pro? In this podcast, featuring the audio from a recent video on the Brian’s Lawn Maintenance YouTube channel, Brian sharess 10 easy (but game-changing) ways to instantly boost your company’s professional image.

We’re talking everything from ditching that sketchy @gmail email to tightening up your voicemail, truck branding, and even your website. These quick wins will help you stand out from the competition, attract better clients, and make your business look like a million bucks — even if you’re just getting started.

Whether you're mowing your first lawn or scaling past six figures, these timeless tips will have you looking clean, sharp, and hireable as heck. Let’s level up!

In this episode, you will learn:

• Discover 10 actionable strategies to elevate your lawn and landscaping business's professionalism.
• Learn the importance of social media presence and how to maintain co
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In this episode, we dive into The Leanscaper Way—a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working smarter, not harder. Tune in and start optimizing your business today!

In this episode, you will learn:

• Understanding the importance of profit and growth in a lawn and landscaping business.
• How to effectively communicate profit-sharing and wage increases to team members.
• The significance of revenue per hour and how it impacts business growth and employee wages.
• Insights into the nine core wastes that can hinder efficiency and profitability in a landscaping business.
• Strategies for unlocking higher revenue through diversified services beyond basic mowing.
• The role of financial data i
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Today, we're breaking down the top three lawn care setups for your mowers. Whether you're tackling small gated yards, expansive open properties, or anything in between, we've got you covered. Tune in as we break it all down and help you find the perfect setup for your needs!

In this episode, you will learn:

• Overview of the best lawn mower setups for different types of properties.
• Discussion on the advantages of smaller mowers (36-inch and 48-inch) for gated backyards.
• Insights on the benefits of larger zero-turn mowers (60-inch and 72-inch) for wide-open properties.
• Recommendations for starting lawn care businesses, including ideal mower combinations.
• The significance of understanding your customer base and property types when selecting equipment.
• Tips for managing push mowing and its impact on productivity and morale.
• Considerations for upgrading equipment as your business grows.

Want to Listen to More Episodes About Lawn Care Setups?

• Ep 14. Zero Turn Lawn Mower S...