Today we're hearing a short excerpt from Joseph Policastro of Cycle CPA and the mastermind session in Boston, Massachusetts. Listen as Joseph talks about the importance of good bookkeeping and having a strong financial foundation to work with as you grow your company to the larger revenue levels.

In this episode, you will learn:

• The importance of having a solid bookkeeping and accounting team for your business.
• How to evaluate your current financial situation and identify areas for improvement.
• Key financial metrics to monitor, including cash flow management, balance sheets, and profit and loss statements.
• The role of a fractional CPA and CFO in helping businesses grow and manage their finances.
• Strategies for setting up effective financial reporting and benchmarking against industry standards.
• Insights on labor efficiency and overhead costs in the green industry.
• The significance of understanding your company's financial health and making informed managerial decisions.
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In this episode of "Falling Forward," we dive into the art of embracing failure and turning setbacks into powerful opportunities for growth. Hear inspiring stories of resilience, uncover the lessons hidden in mistakes, and learn how failing forward can be the key to achieving success. Get ready to rethink failure and celebrate the journey it takes to bounce back stronger.

In this episode, you will learn:

• The importance of maintaining momentum in business during the holiday season.
• Insights from attending a mastermind event, including networking with industry leaders and learning from their experiences.
• The process and challenges of bringing salting services in-house for the first time.
• The difference between criticism and constructive criticism, especially in the context of trying new things.
• The value of preparation and training before undertaking new business ventures.
• Real-life examples of success and learning from initial failures in salting operations.
• The mindset r
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In this episode, we dive into the strategies for growing your snow removal business by taking on larger clients and upgrading to heavy-duty equipment like loaders, skid steers, and sectional plows. Our special guest is Jeremy Lindstrom from "The Snow Jobs Podcast." Learn how to evaluate when it’s time to invest, the benefits of scaling up, and tips for landing bigger contracts to boost your profitability this winter season.

In this episode, you will learn:

• Insights on the snow removal industry from experienced professionals.
• The evolution of snow removal equipment, including compact loaders and their advantages.
• Tips for transitioning from smaller equipment to larger machinery for snow removal.
• The importance of route density and how to optimize operations for efficiency.
• Strategies for negotiating contracts with property management companies and avoiding pitfalls.
• The significance of salting and brining in snow management, including cost considerations.
• The benefits of
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Join us for "The LINK Effect," where we explore the power of private communities and meaningful connections. In this episode, we dive into the impact of LINK, a thriving private Facebook group, and welcome special guest Ken Deemer, a visionary leader and community builder, to share his insights on fostering collaboration and success. Don’t miss this inspiring conversation!

In this episode, you will learn:

• Key takeaways from a LINK call with Ken Deemer from Local Roots
• The journey of growing a landscaping business from humble beginnings to an $8 million company.
• The importance of understanding your business goals and how they inform daily decisions.
• The significance of taking action and implementing systems to break through revenue plateaus.
• Strategies for overcoming fears related to spending and building a team.
• The value of time blocking and prioritizing important tasks over urgent ones.
• Discussion on the challenges and growth experiences faced by business owners in the
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In this special episode, we’re celebrating the one-year anniversary of LINK, our private Facebook group and membership dedicated to helping lawn care professionals grow and thrive. Tune in as we reflect on the incredible success stories, lessons learned, and the supportive community we’ve built together over the past year.

Whether you’re a seasoned pro or just starting out in the lawn care business, this episode will inspire you to take the next step. Discover how LINK can help you connect with like-minded professionals, gain insider tips, and elevate your business to the next level. Join us as we look back on an amazing year—and invite you to be part of what’s next!

In this episode, you will learn:

• An overview of the one-year anniversary of the LINK membership and its growth.
• Insights into the community aspect of the LINK membership, including relationships and networking opportunities.
• Details about upcoming events, including local meetups and masterminds.
• Information on
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In this episode, we dive into the strategies and secrets behind scaling a successful lawn care business and the takeaways from Chicago's Mastermind session. Listen in as our guests share their quick takeaways from the 2-day seminar and what they're excited to implement into their business.

In this episode, you will learn:

• Importance of attending masterminds and networking events for personal and business growth.
• Key takeaways from the Chicago LMN Mastermind, including:
  • Setting clear goals and working backwards to achieve them.
  • The significance of empowering employees and fostering leadership within a company.
  • The value of investing in education and mentorship for long-term success.
• Real-life experiences and testimonials from attendees about the impact of the mastermind on their businesses.
• Strategies for effective communication of company vision and goals to team members.
• The importance of continuous learning and adapting in the landscaping and lawn care industry.
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In this episode, we dive into the difference between creating a lawn care training company and running a traditional lawn care business that includes training. Explore the challenges, opportunities, and strategies for shifting from mowing lawns to mentoring future lawn care pros. Whether you're an operator or an aspiring educator, this episode will inspire you to rethink your business model!

In this episode, you will learn:

• Importance of utilizing the off-season for planning, training, and purchasing in your business.
• Strategies for building a library of training videos to onboard new employees effectively.
• Insights on using platforms like Greenius for training and education in the landscaping industry.
• The significance of creating a structured training program to enhance employee skills and career growth.
• Tips for developing a roadmap for employee advancement and skill acquisition.
• The value of establishing clear expectations and standards for new hires.
• Ideas for creat
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In this episode, we dive into powerful strategies for closing snow removal deals and creating a sense of urgency that motivates customers to act. From persuasive language to limited-time offers, learn the insider tips that will help you secure contracts, keep your schedule full, and maximize your snow season revenue. Perfect for snow removal pros looking to boost conversions and grow their client base before the first snowfall hits! 

In this episode, you will learn:

• Strategies for closing snow work and contracts effectively.
• The importance of maintaining a full pipeline of potential work.
• How to create urgency in the sales process for snow services.
• The concept of the 80/20 principle and its application in business.
• Tips for pruning unproductive clients and focusing on those who appreciate your services.
• Setting firm deadlines for snow work proposals and pricing.
• The significance of pre-season pricing and how to communicate it to clients.
• Insights on managing client rel
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In this episode, we explore how lawn care can be more than just mowing grass—it's about finding purpose by helping others. Learn to build a business that not only thrives but makes a real impact in people’s lives, one lawn and one relationship at a time.

In this episode, you will learn:

• Updates on Brian Fullerton's business growth, including new snow accounts and overall company performance.
• The importance of self-reflection and identifying personal struggles to help others avoid similar challenges.
• A thought-provoking quote from Mark Bradley about using personal pain or struggle to guide and support others.
• The significance of clarity in communication and how it can help others navigate confusion in various aspects of life.
• Encouragement to recognize and embrace your own journey and struggles as a means to inspire and lead others.
• The value of mentorship and community in personal and professional growth.
• Tips on how to prepare for upcoming economic opportunities and the
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In this episode, we dive into the age-old debate of competing on price versus quality in the lawn care business. Should you position your services as the most affordable option, or set yourself apart by delivering premium results? We'll explore the pros and cons of each approach, discuss how to decide what’s best for your business, and share tips on how to attract clients who value what you offer.

In this episode, you will learn:

• The importance of competing on quality rather than price in business.
• Insights from Sam Rankin's speech at Lawntrepreneur Academy Live 2024.
• A practical story about securing a new commercial snow removal client at a 30% premium.
• Strategies for effectively communicating value to potential clients.
• The significance of patience and persistence in building client relationships.
• Tips on how to handle pricing discussions with clients while emphasizing quality.
• The role of customer expectations in pricing and service delivery.
• The importance of unders
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