In a recent episode of the Fullerton Unfiltered podcast, a group of young entrepreneurs, Asher, Ben, Owen, and Nick gathered at the Junior Hype House to discuss all things equipment-related in the landscaping industry. The conversation revolved around their current equipment setups, future equipment plans, and the importance of having the right tools for the job. This blog post will delve into the insights shared by these young professionals and explore the significance of investing in the right equipment for business growth.

The Importance of Equipment in the Landscaping Industry

The members of the Junior Hype House emphasized the crucial role that equipment plays in the success of their landscaping businesses. From mini excavators and skid steers to articulated loaders and dump trucks, each piece of equipment serves a specific purpose and contributes to the efficiency and productivity of their operations. They highlighted the need for equipment that is versatile, reliable, and capa...

Learning from Young Entrepreneurs: A Fresh Perspective

In this episode of the Fullerton Unfiltered podcast, host Brian Fullerton kicks off the week with a special episode featuring the Junior Hype House. The Junior Hype House is sponsored by Lawntrepreneur Academy and consists of a group of young entrepreneurs who have achieved remarkable success in their businesses. Brian shares how these teenagers are generating impressive revenue and invites listeners to learn from their experiences. Tune in to hear more about their journeys and the valuable insights they have to offer.

In this episode, you will learn:

• Insights on the benefits and drawbacks of specific equipment, such as mini excavators, skid steers, and articulated loaders
• Considerations for choosing the right equipment for specific job requirements, such as size, maneuverability, and versatility
• Importance of dealer support and accessibility in equipment purchasing decisions
• Plans for future equipment acquisitions, in
...

Secret's Out, Here's How To Price Fall Cleanups...

Today, we're discussing leaf cleanup strategies and how to best price this popular service! There's good money to be made in leaves IF you do it properly!

In this episode, you will learn: 

• How leaf cleanup can generate great revenue for your business in a short amount of time
• How I price leaf cleanups
• The importance of giving a price range for cleanups and what variables to take into account when pricing
• Wet vs dry leaves and other variables that can impact your bottom line
• Knowing your worth and charging accordingly 
• What's better, small jobs or big jobs
• The importance of a day rate minimum when it comes to commercial clients

Resources Mentioned In The Episode:

• Lawntrepreneur Academy LIVE ticket sales coming to a close soon! Monday, November 6th will be the LAST DAY to purchase tickets, so don't wait!
• Brian's Lawn Maintenance YouTube Channel
• Brian's Leaf Clean Up Videos on YouTube
• Get Brian's Free Newsletter
...

Reviews, Voicemails, and Web Presence...

Today, we're sharing some helpful tips on how to best capitalize on the fall transition period. Topics like gaining customer reviews, updating voicemails, and working on your web presence are a few items we wanted to discuss today.

In this episode, you will learn: 

• Brian kicks off the episode by updating everyone on what's new in the Fullerton household
• The importance of Google Reviews and the positive impact they can have on your business
• That updating your voicemail is crucial! Keep it relevant to the season and your services.
• The importance of a working phone. Ever called a company only be hung up on because their automation doesn't work? Make sure your systems are working!
• As winter approaches the days are getting shorter, so it's important to make the most of the hours you have left when you get home

Want To Listen To More Episodes About Google Reviews?

• Ep 437. A GREAT Way To Grow Your Business (Google Reviews!)
• Ep 533....

In the world of lawn care, as with any other industry, we often find ourselves standing at crossroads, faced with choices that can be unsettling, intimidating, and downright terrifying. These are the moments that put us to the test, challenging our resolve and determination. Yet, it's essential to recognize that the choice that scares us the most can also be the choice that pushes us to profound growth.Running a successful lawn care business involves numerous decisions, from expanding your services and clientele to investing in new equipment and technology. These decisions, especially the pivotal ones that push us out of our comfort zones, can evoke feelings of anxiety and doubt. But remember, it's precisely these moments of discomfort that have the potential to propel your business to new heights.

When you face the choice that scares you, you're essentially stepping into uncharted territory, where innovation, resilience, and personal growth await. It's in these moments that we discov...

People, Process, and Product...

Today, we’re joined by Sean Cain, CEO of Morton Buildings. Listen in as Sean shares about their incredible company and organization that constructs post-frame buildings, including our new shop!

In this episode, you will learn:

• Where Sean started and how he climbed the ladder to CEO of Morton Buildings
• What Morton Buildings is all about and their approach to post frame building 
• What sets Morton Buildings apart as a one stop shop for their customers
• The proper or preferred terminology when it come to "pole barns"
• Why Sean says "People, Process, and Product" makes Morton Buildings unique
• The importance of a great team, and why it's so important to Morton Buildings

 Links Mentioned In The Episode:

• Lawntrepreneur Academy LIVE ticket sales coming to a close soon! November 6th will be the LAST DAY to purchase tickets, so don't wait!

Today we’re hanging with the Kress folks, sharing this episode that we recorded live from their booth at Equip Expo 2023! Listen in as Tony shares about the technology and battery equipment offering from Kress that is changing the way companies do business.

In this episode, you will learn:

• What Kress is doing different that sets them apart
• What a CyberPack Battery is
• How much money you could save if you transitioned to Kress battery powered equipment
• What Kress offers for a free trial
• The number of new products Kress has coming to market this year

Resources Mentioned In The Episode:

• Kress 
• What's NEW At Kress EQUIP EXPO 2023! ► 25 NEW Products!
• MUDDY Wet Fall Season BEGINS! ► KRESS Drop IN! ► Tractus Tire UPDATE!

 Links Mentioned In The Episode:

• Lawntrepreneur Academy LIVE ticket sales coming to a close soon! November 6th will be the LAST DAY to purchase tickets, so don't wait!

EQUIP Expo Highlights

On today's show, Liz and Brian break down their Equip Expo 2023 trip and share the highlights of the fun adventure to Louisville, KY. They had a blast bringing their camper down and having their kids and Grandmas in tow. This is a trip they look forward to every year and it was so great for them to meet so many people and hang out with their friends.

In this episode, you will learn:

• Brian & Liz give house and barn updates including a big change they made to the barn, but it was well worth it in the end. They also finally decided on the right white for the house, listen to hear their selection. 
• The Fullertons share their thoughts on the new rules for Equip Expo and how it impacted their time this year.
• There will be a cry room at LAL this year for all the mamas bringing their infants, so they won't have to miss a beat.
• That Equip Expo is a true trade show, whereas LAL is a business conference.
• Brian & Liz share what it was like bringing their camper
...

In the world of business and entrepreneurship, success often lies in the connections you make, the knowledge you gather, and the experiences you share. Today, we delve into the powerful aspects of the Proximity Principle and the role of networking with industry peers in propelling your lawn care business to new heights.

The Proximity Principle

The Proximity Principle is a timeless concept that encourages us to get closer to what matters most. The right people, and being in the right places will lead to the opportunities you’ve been striving for. In the context of your lawn care business, it means actively engaging with your community and forging connections with fellow industry professionals to foster growth, exchange ideas, and stay ahead of the curve.

Unlocking the Power of Networking

Networking with industry peers is the dynamic embodiment of the Proximity Principle. It's about connecting with like-minded professionals, sharing insights, and collaborating to achieve mutual succe...

Helping Others To Not Make The Same Mistakes...

Today, we're joined by one of our favorite returning guests, Caleb Auman of Auman Landscape and The Hardscape Academy! Listen in as Caleb gives us the lineage of his adoption and involvement on social media and the training system they've created to help aspiring contractors grow.

In this episode, you will learn:

• How Caleb built Auman Landscape and his social media to be what they are today
• What drives Caleb to create trainings and share on social media about hardscaping
• Caleb and Brian discuss the differences between lawn maintenance and hardscaping
• How The Hardscape Academy came to be
• Who's purchasing The Hardscape Academy trainings
• What makes The Hardscape Academy stand out from other trainings
• What you can look forward to from The Hardscape Academy
• Caleb's insight on the future of education

Resources Mentioned In The Episode:

• The Hardscape Academy - Use code "Brians10" to receive 10% off online trainings and for
...