Level Up Your Business at LAL 2026

Learn what’s actually working from top-performing lawn care pros.

I'm Ready!

Does this sound familiar?

Does this sound like you?

You're grinding every day, but still not seeing the profits you want.
You feel stuck in the weeds—overwhelmed with clients, team management, and paperwork.
You’re doing “okay,” but deep down, you know your business could be so much more.
You wish you had a mentor, a guide, or just someone who gets it.

You're Not Alone!

Every successful lawn care business owner has faced the same questions, roadblocks, and doubts you’re dealing with right now. The good news? You don’t have to figure it all out on your own. At LAL, you’ll meet people who get it—real owners, real stories, and real solutions. Come for the inspiration, leave with a plan.

Could One Day Change It All?

Walk away with real strategies to grow smarter, not just harder.

Finally feel in control—of your pricing, your schedule, and your future.

Leave with the confidence of knowing you're building a business that works for you.

After LAL, you won’t just be inspired—you’ll be equipped, confident, and clear on your next steps.

INTRODUCING

Lawntrepreneur Academy LIVE

Ready To Stop Guessing And Start Growing?

Join us Saturday, November 7th in Novi, Michigan for one powerful day learning what’s actually working in the lawn care industry—and how to use it to grow your business.

Learn proven strategies from industry leaders who are in the field just like you.
Build real relationships in a community of driven, like-minded industry pros.
Leave fired up with clear, actionable steps to take your business to the next level.

Whether you're looking to finally get organized, boost profitability, or grow your team, LAL is the boost you didn’t know you needed—but won’t want to miss.

I'm Ready!

Meet the 2026 Speaker Lineup

Mark Bradley

Founder & CEO of LeanScaper | Founder of LMN

Mark Bradley has spent years helping lawn care pros build profitable, streamlined businesses. After growing his own successful landscaping company, he founded LMN to help contractors take control of their numbers and grow with confidence. Now, with LeanScaper, Mark is empowering business owners to run smarter, leaner operations and scale faster.

Mike Arnold

President of Creekside Outdoor Living

Mike Arnold runs an award-winning design/build and maintenance company serving Northwest Indiana and the Chicagoland area. Since founding the company in 2008, Mike has built a reputation for exceptional outdoor living spaces, strong company culture, and systems-driven growth. Passionate about leadership and developing great teams, he'll be sharing practical insights to help you build a stronger business from the inside out.

Pat Murray & Ken Demeer

Co-Founders of FRWRD Coaching

Patrick Murray and Kenneth Deemer are the co-founders of FRWRD Coaching and have grown their own landscaping business, Local Roots Landscaping, into a $10M+ operation while building strong systems, teams, and leadership along the way. Today, they coach business owners across the country, helping them gain clarity, develop leaders, and build companies that serve their lives—not consume them.

Joshua Brecht

East Coast Facilities Media

Joshua is a brand strategist, filmmaker, and content creator who helps entrepreneurs and businesses tell stories that build trust, grow audiences, and drive real business results. After more than 20 years as a corporate executive, Joshua now works with founders, thought leaders, and brands to create impact-driven content that stands out in a crowded marketplace.

Steve Wheatcroft

Wheatcroft Advisory

Steve Wheatcroft is the founder of Wheatcroft Advisory and the former CEO of one of Canada's largest landscape and snow management companies, which he grew from startup to more than $100 million in annual revenue. Today, Steve advises business owners across North America on leadership, organizational growth, and building companies that last, drawing from more than 35 years of real-world experience scaling teams and businesses.

Jerry Schill

Founder and CEO of Schill Grounds Management

Schill Grounds Management is one of North America's largest commercial landscape and snow management companies. Since founding the business in 1993, Jerry has grown it into a multi-state organization with more than 1,700 team members through a relentless focus on people, processes, culture, and strategic growth.

Sunday Masterclasses

Ready to go even deeper? Stick around for an exclusive Sunday morning masterclass designed to give you a focused, hands-on experience with one of the industry's top business minds.

Sunday Masterclass with Sam Gembel

“Leading from the Middle”

In this interactive Sunday Masterclass, Sam will equip owners, operations managers, and crew leaders with practical leadership tools to influence their teams, improve communication, and create alignment throughout the organization. Drawing from his experience building and leading a multi-location landscape company, Sam will show you how developing leaders at every level is the key to building a business that can truly scale.

YES, I'M IN!

Sunday Masterclass with Pat Murray & Ken Demeer

“Measure What Matters. Lead With Accountability."

Join Pat & Ken as they break down how accountability, scoreboards, and clear expectations create high-performing teams. You'll learn how to measure success beyond revenue, coach your people with confidence, and build a culture where everyone knows what winning looks like. Bring your toughest questions—this session will wrap with an open Q&A designed to help you solve real challenges in your business.

YES, I'M IN!

MEET YOUR HOSTS

Brian & Liz Fullerton

We started our lawn care business with just a push mower, a dream, and a deep desire to build a better life. No fancy equipment. No business plan. Just hustle, long hours, and faith it would all be worth it.

Like many of you, we didn’t have all the answers—but we had grit, work ethic, and a vision for more. Over the years, we’ve learned what works, what doesn’t, and what actually grows a business.

That’s why we created Lawntrepreneur Academy LIVE—to connect real people doing real work and share the tools, strategies, and encouragement to help you grow faster and smarter. We can’t wait to welcome you to Novi, Michigan for a day that could change everything.

Let’s build something great—together.

Be the First to Know When Tickets Drop

Join the waitlist and we’ll let you know the minute LAL 2026 tickets go live — plus send helpful updates so you’re ready to roll.